Swoop Media Kit
Everything you need to help us tell patient-first, AI-driven, privacy-safe stories.
Swoop Boilerplate
Swoop is a market leader in privacy-safe, award-winning omnichannel healthcare marketing solutions. Our platform connects patients, HCPs, and brands at scale across all channels, delivering unmatched engagement and proximity to patients throughout their health journey. By combining AI-driven technology with real-world data (RWD), first- and zero-party data, and engagement data, Swoop empowers pharma marketers to make faster, more precise decisions that improve patient outcomes.
Quick Style Guide
Welcome to the Swoop Style Guide—a comprehensive resource designed to ensure consistency and clarity across all aspects of our brand. This guide serves as a roadmap for how we present ourselves to the world, reflecting the values, precision, and innovation that define Swoop.
Swoop Logos
Swoop Color Palette
RGB: 28, 142, 206
CMYK: 87, 33, 0, 19
PMS: 7690 C
RGB: 255, 255,255
CMYK: 0, 0, 0, 0
PMS: White
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
PMS: Black C
RGB: 0, 0, 34
CMYK: 100, 100, 0, 87
PMS: 282 c
RGB: 179, 232, 33
CMYK: 26, 0, 86, 9
PMS: 388 C
RGB: 0, 20, 67
CMYK: 100, 88, 67, 40
PMS: 2767 C
RGB: 33, 179, 232
CMYK: 78, 33, 0, 0
PMS: 2995 C
Typography
For print and web
LatoABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
For Powerpoint and Word
ArialABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
House Ads
From a full page spread to a banner ad, grab Swoop digital campaign assets off the shelf.
Unique insights for media
Swoop’s experts range from AI pioneers and data scientists, to AdTech entrepreneurs and healthcare marketing thought leaders, including MDs and PharmDs.
Ron Elwell
Chief Executive Officer and Co-Founder
Ron brings more than 30 years of executive experience in high-tech and digital media. He previously served as an Operating Partner at Bessemer Ventures, Chief Executive Officer of Goal.com and Chief Executive Officer of Octave Communications.
Simeon Simeonov
Chief Technology Officer and Co-Founder
Sim brings more than 25 years of experience in building high performance teams that have pushed the boundaries of big data, artificial intelligence and privacy-enhancing computation. He previously served as the founding CTO of Evidon (now Crownpeak) and VP of Emerging Technologies at Macromedia (now Adobe).
Scott Rines
President
Scott brings over 20 years of building performance-focused client development teams in health care and CPG. He previously served as Chief Revenue and Marketing Officer for Government Solutions Group as well as SVP of Business Development for Catalina Marketing.
Katie Carr
Chief Revenue Officer
Katie Carr brings more than 20 years of client-facing experience to her role managing a team of professionals focused on helping pharmaceutical and life sciences brands leverage custom direct-to-consumer and healthcare provider audiences to improve engagement, drive Rx lift and optimize patient outcomes.
Eric Peacock
Co-founder and President of MyHealthTeam and Swoop Chief Patient Officer
Eric Peacock, co-founder and President of MyHealthTeam, a Swoop company, is a transformative leader dedicated to empowering individuals with chronic health conditions and ensuring they have a voice in the research and marketing strategies of pharmaceutical companies globally.
Ben Chapman
General Counsel and Chief Privacy Officer
Ben is General Counsel and Chief Privacy Officer at Swoop, a leading provider of AI-driven omnichannel solutions dedicated to protecting consumer privacy. Ben’s background and expertise is in ad tech, advertising, privacy law and compliance, and complex data and technology licensing.
Marcella Milliet Sciorra
Chief Marketing Officer
Marcella Milliet Sciorra is an accomplished senior marketing leader with an exceptional track record of building and leading high-performing teams in Fortune 100 media companies and healthcare AdTech startups.
Sara Michael
Executive Vice President, Content
Sara Michael is Executive Vice President of Content for MyHealthTeam, where she oversees the unified content org. She was previously Senior Vice President & Group General Manager, Health at Dotdash Meredith, where she was responsible for the editorial and business strategy of Verywell Health, Verywell Mind, and Health.com.
Kurt Robinson
Executive Vice President, Business Development
With experience in AdTech and startups, Kurt Robinson brings a comprehensive and strategic perspective to healthcare marketing. He began his career as a media buyer and has since expanded his expertise through roles in sales and business development.
Eric Redline
Executive Vice President, Product
Eric Redline is a seasoned healthcare executive with nearly two decades of experience in the industry. His expertise lies in leveraging data-driven research and analytics to drive innovation and improve patient outcomes.
Romain Bogaerts
Vice President, Product
Romain Bogaerts is a pioneer in healthcare AI marketing, currently serving as the VP of Product at Swoop. He is redefining the possibilities of data application in healthcare at Swoop with innovations in audience creation, HCP Intelligence, AI, and patient communities.
Kevin Elwell
Vice President, Client Success
Kevin Elwell brings a decade of marketing experience and passion for data to his role as the Vice President of Client Success. At Swoop, Kevin applies his hands-on experience in creating campaigns, building segments, and optimizing performance for clients.
Dr. Duré Hussain
VP, Medical Strategy and Commercial Consulting
With a background in clinical practice, Dr. Hussain brings a unique perspective to the company by intersecting technology, healthcare, and access. She is passionate about breaking down global infrastructure barriers and promoting health equity.