Maximize Multi-Channel TV Strategies
Swoop’s strategic audience targeting across all TV inventory optimizes your media mix to improve patient outcomes.
Shifting budgets + viewership = highly fragmented audiences
The more fragmented your ad buys, the greater the chance of overexposing the same audience while limiting the ability to reach the right patients and HCPs.
One audience across all TV inventory
Swoop offers an omniglass solution for healthcare marketers regardless of where their patients consume programming.
Unify your TV targeting
Swoop puts the ideal audience of condition-specific patients and their associated HCPs at the center of your TV strategy.
Planning
Data-driven linear planning and cross-channel attribution optimization look beyond age and demo via advanced audiences.
Activation
Clinically precise targeting across all channels and devices maximizes media ROI and drives cost consistency.
Measurement
Actionable insights allow you to optimize towards Audience Quality (AQ) and inform future planning.
Privacy-safe solutions
Swoop audiences are suitable for use in all 50 states.
De-identified health data
At Swoop, all health data undergoes a HIPAA-compliant de-identification process, ensuring all personal information is removed.
Zero-Knowledge Methodology
Our consumer segmentation methodology doesn’t rely on consumer attribute, health, demographic, or inferred data, making it fully compliant with the most stringent laws.
Sustained compliance
Swoop’s privacy-by-design approach goes above and beyond current state and federal legislation, putting consumer privacy first.
Resources
Healthcare Marketing
Data and Storytelling in Cannes: The New Era of Healthcare TV Advertising
A powerhouse media, pharma, and data panel shares healthcare advertising insights, experiences, and predictions.
Television
Beyond Age and Gender: CTV Advertising Balances Precision and Impact
Swoop Chief Commercial Officer Kurt Robinson shares CTV strategies for pharma marketers in VAB webinar.
DTC Audiences
Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%
A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.
Transform your TV advertising
A solution for every need
Impactful, targeted, and compliant marketing outcomes through powerful data and artificial intelligence.
SOLUTION
We’re helping connect consumers with vital health information through a methodology that minimizes risk.
SOLUTION
Uncover the most relevant patients for your brand.
SOLUTION
Go beyond traditional NPI segmentation and PLD reporting by quantifying every HCP’s brand value.
SOLUTION
Predict tomorrow’s target today to reach DTC and HCP audiences before health events occur.
SOLUTION
Unify campaign optimization across data-driven linear, addressable, and connected TV.
SOLUTION
Engage the largest opted-in patient communities across 80+ rare and chronic conditions.
SOLUTION
Accelerate decision-making through actionable insights from our AI and data-driven ecosystem.
SOLUTION
Accelerate therapy adoption with intelligence that helps patients start treatment without delays and stay on therapy.
SOLUTION
Transform customer engagement on brand.com and unlock valuable first-party data with conversational AI.