Ideal DTC and HCP Audiences
Empower marketing strategies with the highest audience quality and privacy-by-design methodologies.
Why agencies turn to Swoop
Channel-agnostic, effective audiences enable our agency partners to optimize media strategies and achieve better outcomes for their clients.
Safe and Secure
Privacy-safe audiences created with our Zero-Knowledge Methodology and compliant with the most stringent regulations.
Precision at Scale
Premier inventory with leading partnerships across all channels including programmatic, TV, audio, and social media.
Industry Expertise
Team of AdTech, data, and AI experts assigned to each campaign for seamless optimization and white-glove service.
Suitable for use in all 50 states
Agencies trust Swoop as the industry leader in consumer privacy compliance at the national and state-level.
De-identified Health Data
All health data undergoes a HIPAA-compliant de-identification process, ensuring all personal information is removed.
Zero-Knowledge Methodology
Our audience building methodology is fully compliant with the most stringent laws, like Washington State’s My Health My Data Act (MHMDA).
Sustained Compliance
Our privacy-by-design approach goes above and beyond current state and federal legislation, putting consumer privacy first.
Anticipate health needs for unified DTC and HCP marketing
Swoop helps marketers predict clinical decision points in the health journey for coordinated activation across all channels.
Omnichannel segments with the highest audience quality
Swoop’s platform-agnostic approach drives data consistency across all channels for seamless DTC and HCP activation.
Swoop Audience Solutions
Swoop connects patients and their providers allowing marketers to engage a unified audience in the ideal moment.
SOLUTION
Drive Rx lift and lifetime patient value with 99% accuracy and 100% privacy compliance in all 50 states.
SOLUTION
Go beyond traditional NPI segmentation and PLD reporting by quantifying every HCP’s brand value.
SOLUTION
Unify campaign optimization across data-driven linear, addressable, and connected TV.
SOLUTION
Engage the largest opted-in patient communities across 70+ rare and chronic conditions.
SOLUTION
Predict tomorrow’s target today to reach DTC and HCP audiences before health events occur.
SOLUTION
Accelerate therapy adoption with intelligence that helps patients start treatment without delays and stay on therapy.
Success Stories
Rx
From Prescription to Persistence: Drive Real-World Patient Impact
Learn how digital interventions increase patient engagement, improve medication adherence, and drive real-world patient outcomes.
Predictive Audiences
A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Non-Adherence Audiences
With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.
DTC Audiences
Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%
A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.
Resources
Communities
Half of patients ask about a specific brand in the doctor’s office, new survey finds
Patients share their attitudes toward pharma advertising, ad exposures, and how they speak with HCPs about medicine in exclusive research
Communities
Empowering Patients: How Pharma Ads Drive Better Health Outcomes
Survey reveals 67% of patients with chronic conditions took an action after seeing treatment advertising