Understand the patients and HCPs actively seeking information on Brand.com
Swoop Web Solutions help brands generate website experiences that lead to better user engagement, richer audience understanding, and actionable RWD-driven insights.
Consumers engage.
Brands receive:
Improve consumer and HCP access to relevant, MLR-approved content through intelligent site experiences.
Capture richer signals about visitor
questions, interests, and intent.
Translate signals into insights that
improve audience, content, and
channel decisions.
Intelligence layer links engagement data to RWD and campaign performance.
100+
Brands successfully launched
15
Therapeutic areas
1.3B+
Privacy-safe conversations
8
Years of pharma expertise
Intelligent Search: Help patients find answers in the moment
- Streamline access to information on site
- Create actionable insights from anonymous web data
- Launch with ease
Brand.com Intelligence
Strategic Insights
Uncover trends in HCP and patient queries, channel preferences, and content gaps.
Real World Data
Find priority audiences, including diagnosis and treatment, adherence levels, and insurance distribution.
NPI-level insights for HCP.com
Match engagement data from HCPs to verified NPIs to gain deep, AI-driven HCP Audiences insights.
Intelligent Chat: Transform patient engagement
Privacy-safe, first-party data captured in the moment of need through a next-generation engagement experience on brand.com.
- 24/7 access to 100% MLR-approved product information
- Understands contextual natural language inquiries
- Links ad creative with agent greeting for personalized experiences
- Scales across multiple products and indications
- Provides in-agent user consent to comply with all necessary regulations
The Swoop marketing ecosystem:
It just works
Connect customer engagement with Swoop Web Solutions to our Real-World Data universe.
Identify target patient and provider knowledge gaps.
Refine and build ideal audience personas.
Close the loop between audience creation, activation, engagement, and first-party data for a 360-degree view of the customer.
Transform customer engagement on brand.com
100% MLR-compliant answers to patient and provider medical questions in the moment of need.
Patient Inquiry
When looking for medical information, patients, and caregivers need fast, easy-to-understand answers to their questions.
HCP Inquiry
Physicians’ time is more limited than ever, which is why the legacy brand.com experience doesn’t work for their schedule.
DTC Contextual Engagement
When a physician enters a brand’s website from a marketing activation, they expect to continue the conversation, not start over.
HCP Contextual Engagement
Traditional pharmaceutical brand websites are difficult to navigate for patients, but an agentic experience changes that.
Resources
Swoop Web Solutions
From Whispers to Wisdom: AI’s Role in Demystifying IUD Conversations
How Swoop Web Solutions provide patients and providers round-the-clock, accurate information.
Conversational AI
Conversational AI in Pharma: Avoid the Pitfalls of Building In-House
In today’s digital world, patients and healthcare providers (HCPs) expect instant access to information. With 82% of consumers preferring conversational AI over waiting for a customer service representative, the question isn’t if pharmaceutical brands should implement a virtual agent on their website, but how.
Swoop Web Solutions
Eliminating Knowledge Gaps and Improving Marketing Strategies with First-Party Data
A leading women’s health brand sought to improve the customer experience with streamlined engagement while gaining a better understanding of needs. Swoop Web Solutions implemented on brand.com provided prospective and on-therapy patients and HCPs an always-on, easy-to-use resource for medical information, while generating valuable first-party data.
Unlock your first-party data
A solution for every need
Impactful, targeted, and compliant marketing outcomes through powerful data and artificial intelligence.
SOLUTION
We’re helping connect consumers with vital health information through a methodology that minimizes risk.
SOLUTION
Uncover the most relevant patients for your brand.
SOLUTION
Go beyond traditional NPI segmentation and PLD reporting by quantifying every HCP’s brand value.
SOLUTION
Predict tomorrow’s target today to reach DTC and HCP audiences before health events occur.
SOLUTION
Unify campaign optimization across data-driven linear, addressable, and connected TV.
SOLUTION
Engage the largest opted-in patient communities across 80+ rare and chronic conditions.
SOLUTION
Accelerate decision-making through actionable insights from our AI and data-driven ecosystem.
SOLUTION
Accelerate therapy adoption with intelligence that helps patients start treatment without delays and stay on therapy.
SOLUTION
Transform customer engagement on brand.com and unlock valuable first-party data with conversational AI.