Unmatched
Patient-First Marketing
100% privacy-compliant data and AI solutions empowering brands to guide patients and their healthcare providers to better outcomes.
Swooper Files
Eric: Pioneering Patient Engagement and Education
Eric Peacock's journey from consulting and tech to healthcare all started with a book about genetics. Eric brings his empowering and transparent leadership style to Swoop.
Healthcare Marketing
Are traditional measuring solutions keeping up with the pace of modern healthcare audience targeting?
Some legacy leaders in healthcare measurement methodology have not kept pace with advancements in audience targeting, creating significant gaps in accuracy
Healthcare Marketing
DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
This checklist will guide you through choosing a DSP that aligns with your objectives, respects patient privacy, and leverages cutting-edge technology.
Transforming omnichannel marketing
Only Swoop integrates depth of engagement with precise reach at scale in a privacy-safe way across all channels.
Understand
Convert fragmented data into actionable insights to find your most valuable DTC and HCP audiences.
Find
Predict key health milestones and connect patient populations and providers with unmatched accuracy.
Activate
Reach one audience across all channels: communities, TV, programmatic, social, EHR, audio, and beyond.
Engage
Bridge the gap between brands, patients, caregivers, and HCPs while generating valuable zero- and first-party data.
Engage ideal patients and providers at pivotal moments in the health journey
The leading pharmaceutical and life sciences companies turn to Swoop to deliver performance without compromising privacy and trust.
PRODUCT
DTC Audiences
Drive Rx lift and lifetime patient value by targeting 99% of the ideal audience with 100% privacy compliance.
Product
HCP Pro Suite
Go beyond traditional NPI segmentation and PLD reporting by quantifying every providers’ true brand value.
Product
Predictive Audiences
Predict tomorrow’s target today and reach DTC and HCP audiences before critical health milestones occur.
Product
TV Audiences
Unify planning, activation, and measurement across data-driven linear, addressable, and connected TV.
Product
Communities
Advance patient-first engagement across MyHealthTeam, the largest opted-in condition-specific communities in the U.S.
Product
Swoop Piper
Accelerate omnichannel decision-making through GenAI-powered data analysis, uncovering the insights that matter most.
PRODUCT
Swoop Agents
Unlock unprecedented first-party data by transforming customer engagement with conversational AI.
Privacy, Safety, and Trust
Approved for use in all 50 states
De-identified Patient Data
All patient data undergoes a HIPAA-compliant de-identification process, ensuring all personal information is removed and unrecoverable.
Zero-Knowledge Methodology
Swoop builds audiences without relying on consumer attributes, health data, demographics, or inferred information.
Sustained Compliance
Swoop methodologies go above and beyond current state and federal legislation, ensuring long-term compliance.
One audience. All channels.
Swoop’s platform-agnostic approach drives data consistency and seamless omnichannel activation across all channels.
Success Stories
Predictive Audiences
A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences
With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.
DTC Audiences
Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%
A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.
DTC Audiences
Activating Patients on Addressable TV Generates 1,500 New-to-Brand Starts for Type 2 Diabetes Drug
A pharmaceutical brand wanted to increase reach, doctor’s visits and drive prescription lift of its Type 2 diabetes drug nationally. Swoop built a privacy-safe segment of patients on the brand and its competitors. Targeted ads on linear addressable devices scaled across MVPDs, maximizing frequency to saturate the North American market.