Unmatched
Patient-First Marketing

We’re not just AI and data experts – we’re healthcare pioneers trusted by the world’s 30 largest pharmaceutical manufacturers and more than 400 brands.

Who We Are

Nearly a decade ago, Swoop set a new industry standard for privacy-safe audience targeting—delivering precision without ever relying on personal health data. Today, that legacy powers a suite of innovative solutions redefining what’s possible in patient and HCP engagement.

What We Do

Our mission is to create a future where technology seamlessly connects patients and healthcare providers in a privacy-safe manner.

Empowering patients to see around corners by anticipating key events along their health journey.

Delivering coordinated messages to patients and their HCPs at the right time across all channels.

Powering strategic initiatives with actionable AI-driven insights for optimal patient and commercial outcomes.

Our Leadership Team

Ron Elwell
Ron Elwell
Chief Executive Officer and Co-Founder

Ron brings more than 30 years of executive experience in high-tech and digital media. He previously served as an Operating Partner at Bessemer Ventures, Chief Executive Officer of Goal.com and Chief Executive Officer of Octave Communications.

Simeon Simeonov
Simeon Simeonov
Chief Technology Officer and Co-Founder

Sim brings more than 25 years of experience in building high performance teams that have pushed the boundaries of big data, artificial intelligence and privacy-enhancing computation. He previously served as the founding CTO of Evidon (now Crownpeak) and VP of Emerging Technologies at Macromedia (now Adobe).

Scott Rines
Scott Rines
President

Scott brings over 20 years of building performance-focused client development teams in health care and CPG. He previously served as Chief Revenue and Marketing Officer for Government Solutions Group as well as SVP of Business Development for Catalina Marketing.

Eric Peacock
Eric Peacock
Co-founder and President of MyHealthTeam and Swoop Chief Patient Officer

Eric Peacock, co-founder and President of MyHealthTeam, a Swoop company, is a transformative leader dedicated to empowering individuals with chronic health conditions and ensuring they have a voice in the research and marketing strategies of pharmaceutical companies globally.

Katie Carr
Katie Carr
Chief Revenue Officer

Katie Carr brings more than 20 years of client-facing experience to her role managing a team of professionals focused on helping pharmaceutical and life sciences brands leverage custom direct-to-consumer and healthcare provider audiences to improve engagement, drive Rx lift and optimize patient outcomes.

Marcella Milliet Sciorra
Marcella Milliet Sciorra
Chief Marketing Officer

Marcella Milliet Sciorra is an accomplished senior marketing leader with an exceptional track record of building and leading high-performing teams in Fortune 100 media companies and healthcare AdTech startups.

Cameron Hyzer
Cameron Hyzer
Chief Financial Officer

Cameron Hyzer is Chief Financial Officer for Swoop, bringing more than 25 years of experience to the organization orchestrating acquisitions, optimizing profitability and cashflow at scale, and navigating the complexities of transformational growth. Prior to his current role, Cameron served as the CFO of ZoomInfo, where he oversaw the company’s initial public offering and helped grow annualized revenue from $150 million to $1.2 billion.

Ben Chapman
Ben Chapman
General Counsel and Chief Privacy Officer

Ben is General Counsel and Chief Privacy Officer at Swoop, a leading provider of AI-driven omnichannel solutions dedicated to protecting consumer privacy. Ben’s background and expertise is in ad tech, advertising, privacy law and compliance, and complex data and technology licensing.

Sam Clark
Sam Clark
Chief of Staff

Sam Clark has extensive expertise in integrating newly acquired businesses into fast-growing organizations. Before joining Swoop, he was on the executive team at Advantive. Prior to that, Sam led integration efforts at Diligent. Sam also worked at McKinsey & Company, the Maryland Governor's Office, the Baltimore Mayor's Office, and Teach for America. He earned his MBA from MIT Sloan and graduated cum laude from Harvard University.

Kurt Robinson
Kurt Robinson
Executive Vice President, Business Development

With experience in AdTech and startups, Kurt Robinson brings a comprehensive and strategic perspective to healthcare marketing. He began his career as a media buyer and has since expanded his expertise through roles in sales and business development.

Dante Gaudio
Dante Gaudio
Executive Vice President, Partnerships

Dante Gaudio, EVP of Partnerships, works closely with health care marketers and ad agencies to create premium programs and impactful products that reach patients and help improve outcomes. With 25+ years of in-market experience, he is a trusted, collaborative leader in the digital health industry.

Elizabeth Luce
Elizabeth Luce
EVP, Strategic Partnerships and Business Operations

Elizabeth Luce, EVP of Strategic Partnerships and Business Operations, works closely with partners to develop, implement, and measure patient engagement programs – including patient education, research and insights, clinical trial recruiting, and media and advertising. Previously, she founded AllerPal – an app to improve care of children with food allergies – and Claros group, a strategy consultancy.

Kevin Elwell
Kevin Elwell
Vice President, Client Success

Kevin Elwell brings a decade of marketing experience and passion for data to his role as the Vice President of Client Success. At Swoop, Kevin applies his hands-on experience in creating campaigns, building segments, and optimizing performance for clients.

Lauren Buczkiewicz
Lauren Buczkiewicz
Vice President, Human Resources

With 15 years in HR, Lauren Buczkiewicz specializes in organizational development, performance management, and employee engagement. Formerly with Publicis Health and Real Chemistry, Lauren leverages HR technologies to align HR functions with business goals and enhance employee potential at Swoop.

The Swooper Files

Swooper Files

Eric: Pioneering Patient Engagement and Education

Eric Peacock's journey from consulting and tech to healthcare all started with a book about genetics. Eric brings his empowering and transparent leadership style to Swoop.

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Swooper Files

Romain: The Philosophical Data Scientist Shaping Healthcare Marketing’s Future

At the intersection of data science, healthcare, and marketing lies a unique talent – Romain, Swoop's Vice President of Product.

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Join Our Team

Swoop is seeking talented individuals who can empower the world’s leading healthcare and life sciences organizations to harness the power of AI and data responsibly, improving health outcomes and patients’ lives.