Connect Where It Matters
Reach the right patients and providers with privacy-safe intelligence — accelerating therapy adoption and improving patient outcomes.
Patient-first marketing that improves outcomes
Swoop supports the 30 largest pharmaceutical manufacturers and more than 400 life sciences and health brands.
Pharmaceutical Brands
Understand, find, activate, and engage your ideal DTC and HCP audiences across every channel at every stage of the health journey, from pre-diagnosis through adherence.
Agencies
Supercharge your clients’ media strategies by connecting high audience quality (AQ) DTC segments with the HCPs that drive true brand value.
Why marketers choose Swoop
Revolutionary innovations include custom DTC and predictive audiences, advanced HCP targeting and reporting, patient Communities, AI-powered web solutions, and prescription fulfillment.
Sustainable Privacy
The only zero-knowledge healthcare audience provider that’s compliant with all state and federal legislation, including Washington State’s My Health My Data Act (MHMDA).
Proven Leadership
Market leader for unifying patient and provider audiences with proven performance and the industry’s highest AQ.
Trusted Innovator
Revolutionary innovations include custom DTC and predictive audiences, HCP Audiences targeting and reporting, and advanced AI tools for marketers and patients.
Channel Connectivity
The only DTC and HCP audience provider directly connected across patient communities, brand.com, EHR platforms, and mass media.
A solution for every need
Impactful, targeted, and compliant marketing outcomes through powerful data and artificial intelligence.
SOLUTION
We’re helping connect consumers with vital health information through a methodology that minimizes risk.
SOLUTION
Uncover the most relevant patients for your brand.
SOLUTION
Go beyond traditional NPI segmentation and PLD reporting by quantifying every HCP’s brand value.
SOLUTION
Predict tomorrow’s target today to reach DTC and HCP audiences before health events occur.
SOLUTION
Unify campaign optimization across data-driven linear, addressable, and connected TV.
SOLUTION
Engage the largest opted-in patient communities across 80+ rare and chronic conditions.
SOLUTION
Accelerate decision-making through actionable insights from our AI and data-driven ecosystem.
SOLUTION
Accelerate therapy adoption with intelligence that helps patients start treatment without delays and stay on therapy.
SOLUTION
Transform customer engagement on brand.com and unlock valuable first-party data with conversational AI.
One audience. All channels.
No matter where patients and providers consume information, Swoop audiences allow marketers to unify DTC and HCP activation.
Success Stories
Rx
From Prescription to Persistence: Drive Real-World Patient Impact
Learn how digital interventions increase patient engagement, improve medication adherence, and drive real-world patient outcomes.
Predictive Audiences
A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Non-Adherence Audiences
With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.
DTC Audiences
Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%
A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.
Resources
Communities
Empowering Patients: How Pharma Ads Drive Better Health Outcomes
Survey reveals 67% of patients with chronic conditions took an action after seeing treatment advertising
Swoop Web Solutions
From Whispers to Wisdom: AI’s Role in Demystifying IUD Conversations
How Swoop Web Solutions provide patients and providers round-the-clock, accurate information.