Swooper Files
Swoop
Dr. Duré Hussain: A Physician’s Insight, A Digital Innovator’s Vision
Swoop
Most Recent
Artificial Intelligence
Why AI is Fueling the Growth of Patient Communities
Google’s shift toward AI-generated answers removes blue search links often without clear attribution or context.
Artificial Intelligence
Beyond the Buzz: A Practical Framework for AI-Powered Pharma Marketing
Translate buzzwords into brand strategies that impact patient lives with this webinar featuring Romain Bogaerts.
Swooper Files
Sara Michael: A Journalist’s Tenacity, A Patient’s Perspective
Sara Michael combines a journalist’s tenacity with a deep understanding of the patient journey.
Swoop
Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success
Patient-first impact: building trust and delivering results
DTC Marketing
83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial
Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop
Ron Elwell
New NAI Health Audience Disclosure Requirements
Swoop is an NAI member & must now disclose the demographic makeup & intended condition of its custom built audience of patients & healthcare providers.
Swoop
Using AI and RWD for Precision Healthcare Marketing
Swoop utilizes ML, AI & RWD to uncover precise, privacy-safe segments of ideal patients that are higher in audience quality & drive increased script lift
Swoop
The Top 5 Frequently Asked Questions When Deploying Medical Info Conversational AI
Conversational AI delivers an on-demand, compliant and expert interface to communicate with customers at all times.
Scott Rines
Why Your NPI Advertising List is Incomplete
Traditional 1:1 NPI advertising cannot engage HCP influencers. Swoop uses ML & AI in conjunction with RWD to uncover & activate these brand ambassadors