Swooper Files
Swoop
Sara Michael: A Journalist’s Tenacity, A Patient’s Perspective
Swoop
Most Recent
Insights into Pharma’s Next Big Shift from Swoop CRO Katie Carr
Looking ahead: Solving patient non-adherence with predictive data
Swoop
Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success
Patient-first impact: building trust and delivering results
DTC Marketing
83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial
Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop
Swoop
Relive the Excitement of Swoop’s Casino Night at Fierce Pharma Week
Photos and videos capture the action, laughter, and unforgettable moments
Healthcare Marketing
This is how Swoop is Redefining Healthcare Marketing. Again.
A privacy-safe marketing ecosystem that connects patients, healthcare providers, and brands to drive better health outcomes.
Swoop
Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences
Apple is compelling health marketers to adopt privacy-safe, AI-generated digital audiences created from offline RWD instead of online clickstream data.
Ron Elwell
Is There Life for Health Marketers After Facebook?
Facebook has sunsetted targeting for sensitive conditions; health marketers who rely on privacy-safe RWD segments are unaffected by this change.
Swoop
Protecting Patient Privacy Beyond HIPAA
The Network Advertising Initiative (NAI) protects patient privacy where HIPAA falls short, guaranteeing that audience segments are safe for marketers.
Swoop
Six Digital Marketing Resolutions to Consider in 2022
Digital marketers that want to capture HCPs and patient populations should on personalization, omnichannel engagement and next best action.
Swoop
The Strategy and Success Behind Astellas’ Digital Transformation
Swoop spoke with Suda Shinya, Senior Vice President of Information Systems for Astellas Pharma on how to proactively meet the needs of a digital-first patient.
Swoop
Building Commercial Success in 2022: A How to Guide for Digital-First Customer Engagement
Integrating conversational AI can help the life sciences industry evolve.
Swoop
Best Practices for Patient Audience Targeting and Measurement
How AI and machine learning sharpen measurement.
Swoop
Why an IT and Medical Affairs Partnership Is Key
IT and medical teams can collaborate and partner to more effectively reach HCPs.
Swoop
From Essential to Enthusiast: The Future of HCP Engagement
Physicians are now more interested in doing business virtually, whether that means engaging via telehealth or meeting with reps through online channels.
Simeon Simeonov
Using AI to Target Your True HCP Influencers
Building relationships with key opinion leaders and working with the most likely brand advocates is critical to achieving optimal patient outcomes and realizing commercial success.