Swooper Files
Swoop
Sara Michael: A Journalist’s Tenacity, A Patient’s Perspective
Swoop
Most Recent
Insights into Pharma’s Next Big Shift from Swoop CRO Katie Carr
Looking ahead: Solving patient non-adherence with predictive data
Swoop
Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success
Patient-first impact: building trust and delivering results
DTC Marketing
83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial
Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop
Swoop
Relive the Excitement of Swoop’s Casino Night at Fierce Pharma Week
Photos and videos capture the action, laughter, and unforgettable moments
Healthcare Marketing
This is how Swoop is Redefining Healthcare Marketing. Again.
A privacy-safe marketing ecosystem that connects patients, healthcare providers, and brands to drive better health outcomes.
Ron Elwell
Privacy and Data Ethics — What Healthcare Marketers Need to Know
Here’s how to ensure compliance despite changing data privacy definitions and regulations.
Swoop
The Precision of Digital Marketing with the Reach of Addressable TV Advertising
How to better connect with patients at critical moments and improve outcomes with reach at-scale.
Eric Peacock
6 Takeaways From The Future of Digital Health Panel
Digital health media is on the precipice of major change. ChatGPT and AI are advancing faster than we ever thought they would. Third-party cookies are going away slower than we ever thought they would (finally happening next year). There’s a pressing case for improving health equity and patient privacy, and the pressured budgets of pharma companies looking to hedge against an uncertain economic and regulatory future weigh heavily in 2024 marketing plans.
Eric Peacock
Online Video Ads Reached Four Times as Many Diagnosed Patients at MyHealthTeam and Here’s Why
The average person watches 17 hours of online video each week, and video ads have nine times higher recall than print. But those great results only materialize when you can effectively target your online video ads to the types of people you want to reach.
Eric Peacock
Zero Party Data Defined in 30 Seconds and Why It Matters to Health Marketers
You may have heard the phrase “zero party data,” but you’re still wondering what it means. Zero party data is information a customer intentionally and proactively shares with a company, typically with the expectation that the company will use that information to deliver some sort of personalized value to the customer.
Swoop
Optimize Prescriber Engagement with Synchronous HCP and DTC Messaging
HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even disconnected — here’s how to get through to this valuable audience.
Kurt Robinson
Why Data-Driven Linear Is the Last Piece of the Marketing Puzzle
Reduce waste, optimize media and achieve cross-channel attribution by unifying television.
Swoop
Breaking Down Silos: Unifying HCP and DTC Marketing for Improved Outcomes
Swoop’s MM&M Magazine TrendTalks session highlighted new tactics for targeting DTC and HCP audiences.
Kurt Robinson
A New Measure of Success in 2023: Leveraging Audience as Currency
Health marketers can no longer prioritize vanity metrics to indicate campaign success and should instead use RWD to elevate script lift.
Eric Peacock
6 Trends in Health To Bake Into Your 2023 Strategy
From zero party data and AI to cocreation with patients and proving ROI on health equity programs, there is much to be excited for in 2023. Here’s my take on six health trends to bake into your pharma marketing and medical affairs strategies.