Swooper Files
Swoop
Sara Michael: A Journalist’s Tenacity, A Patient’s Perspective
Swoop
Most Recent
Insights into Pharma’s Next Big Shift from Swoop CRO Katie Carr
Looking ahead: Solving patient non-adherence with predictive data
Swoop
Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success
Patient-first impact: building trust and delivering results
DTC Marketing
83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial
Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop
Swoop
Relive the Excitement of Swoop’s Casino Night at Fierce Pharma Week
Photos and videos capture the action, laughter, and unforgettable moments
Healthcare Marketing
This is how Swoop is Redefining Healthcare Marketing. Again.
A privacy-safe marketing ecosystem that connects patients, healthcare providers, and brands to drive better health outcomes.
Swoop
Data and Storytelling in Cannes: The New Era of Healthcare TV Advertising
A powerhouse media, pharma, and data panel shares healthcare advertising insights, experiences, and predictions
Swoop
Patient-First Approach Propels Swoop to PM360 Elite 100 Wins
Innovation and patients are at the heart of Swoop’s mission, and that commitment has been recognized with two wins in the 2025 PM360 Elite 100 awards. Co-founder and President of MyHealthTeam and Swoop Chief Patient Officer Eric Peacock and Swoop’s marketing team led by Chief Marketing Officer Marcella Milliet Sciorra have been recognized for their […]
Romain Bogaerts
Swoop’s Commitment to Innovation: A Winning Formula for Healthcare Marketing
At Swoop, innovation isn’t just a buzzword. It’s the lifeblood of our company culture.
Swoop
Eric: Pioneering Patient Engagement and Education
Eric Peacock’s journey from consulting and tech to healthcare all started with a book about genetics. Eric brings his empowering and transparent leadership style to Swoop.
Katie Carr
Are traditional measuring solutions keeping up with the pace of modern healthcare audience targeting?
Some legacy leaders in healthcare measurement methodology have not kept pace with advancements in audience targeting, creating significant gaps in accuracy
Swoop
DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
This checklist will guide you through choosing a DSP that aligns with your objectives, respects patient privacy, and leverages cutting-edge technology.
Swoop
Five fast lessons from Reuters Pharma USA 2025
Here are five quick takeaways from Reuters Pharma USA 2025
Swoop
From Sick Care to Health Care: Transforming Pharma with Data-Driven Insights
Preventing a chronic condition or progression of a disease takes concerted effort from patients, payers, pharma brands, and physicians. Is it possible to truly move from sick care to health care?
Swoop
Putting the Human Back In Healthcare Marketing
From consumer behavior shifts to the influence of health trends, the session was a powerful reminder of the importance of a patient-first mindset.