Feed the Beast: Scaling Human Connection in an AI World
Discover how to optimize your pharma brand for AI search engines. Watch Swoop’s Chief Patient Officer Eric Peacock at PHM HealthFront 2026.
Learn how real-world patient insights feed large language models
The front door to health information has changed. At PHM HealthFront 2026, Swoop Chief Patient Officer Eric Peacock revealed how pharma brands can navigate the shifting landscape in healthcare search.
Today, Google answers 90 percent of health-related queries using artificial intelligence (AI) overviews, and large language models are starving for authentic patient insights to highlight.
Here are three ways to optimize your brand for AI search engines:
- Structure content logically with lists, clear headers, and summaries
- Incorporate real-world patient insights
- Ensure all community-sourced content undergoes rigorous medical review to maintain accuracy and trust
To connect with patients searching for treatment information, pharma marketers must feed the beast with real-world patient and healthcare provider perspectives.
Watch the full presentation from PHM HealthFront 2026.
