Privacy

DTC Audiences

MarTech Breakthrough Awards Name Swoop “Best AdTech Privacy Solution”

Prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world

Privacy

Swoop Answers Your Data Privacy Questions

As states tighten privacy regulations, partnering with a compliant data provider isn’t just a best practice. It’s a necessity.

Why Swoop

Predictive Audiences

A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Non-Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

Solutions

Artificial Intelligence

The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.

Communities

The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.

About Swoop

Swoop

Putting People First: Swoop Earns 2026 Best Places to Work Recognition

Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, has been named one of 2026’s Best Places to Work.

PRESS RELEASE

MarTech Breakthrough Awards Name Swoop “Best AdTech Privacy Solution”

Prestigious international annual awards program recognizes standout marketing, advertising, and sales technology around the world

Insights

Artificial Intelligence

The Future of Rare Disease Marketing is Patient-First and Privacy-Safe

Swoop helps brands find, engage, and support rare disease patients earlier through privacy-safe, data-driven solutions.

Artificial Intelligence

The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.

DTC Marketing

Swoop

Build Engagement That Strengthens Trust Across Every Channel

Life sciences teams can reduce fragmented engagement, balance innovation with regulatory guardrails, and build trust with patients and HCPs.

Swoop

Swoop Earns Top Honor for Elevating Digital Healthcare Engagement with Web Solutions

Swoop earns its second Conversational AI Excellence Award for Swoop Web Solutions, which combines Intelligent Search, Intelligent Chat, and privacy-safe insights to help patients and HCPs find approved information

Swoop

What the Best Healthcare Marketers Know About Premium Video

Swoop and Beet.TV present a leadership series sharing practical lessons on using data-driven video across linear TV, CTV, and niche streaming to improve patient outcomes.

Swoop

Personalization That Respects Privacy: Rethinking Relevance in Healthcare

Pharma marketing leaders share how smarter storytelling, privacy-conscious data use, and AI-powered audience strategies redefine healthcare video advertising.

Swoop

Feed the Beast: Scaling Human Connection in an AI World

Discover how to optimize your pharma brand for AI search engines. Watch Swoop’s Chief Patient Officer Eric Peacock at PHM HealthFront 2026.

Swoop

From Anecdote to Evidence: How Patient Insights Drive Innovation and Success for Rare Disease Brands

Discover how Avadel and Swoop Communities use patient insights to bridge gaps in rare disease care. Watch the 2026 Rare Disease Summit session.

Swoop

The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.

Swoop

From Signals to Outcomes: 5 Healthcare Trends Shaping the Information Age

Industry leaders at SXSW 2026 explored how AI, data, and evolving patient behaviors redefine the pharma marketing landscape.

Marcella Milliet Sciorra

The Future of Rare Disease Marketing is Patient-First and Privacy-Safe

Swoop helps brands find, engage, and support rare disease patients earlier through privacy-safe, data-driven solutions.

Communities | Product Overviews

Swoop

Smarter Intelligence, Deeper Connection: Redefining Brand Marketing in 2026

Swoop's 2026 innovations build a truly patient-first marketing strategy.

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