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Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success 

Marcella Milliet Sciorra Marcella Milliet Sciorra
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Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success 

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DTC Marketing

83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial 

Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop 

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83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial 
Swoop

Relive the Excitement of Swoop’s Casino Night at Fierce Pharma Week

Photos and videos capture the action, laughter, and unforgettable moments

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Relive the Excitement of Swoop’s Casino Night at Fierce Pharma Week
Healthcare Marketing

This is how Swoop is Redefining Healthcare Marketing. Again. 

A privacy-safe marketing ecosystem that connects patients, healthcare providers, and brands to drive better health outcomes. 

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This is how Swoop is Redefining Healthcare Marketing. Again. 
Healthcare Marketing

Data and Storytelling in Cannes: The New Era of Healthcare TV Advertising 

A powerhouse media, pharma, and data panel shares healthcare advertising insights, experiences, and predictions

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Data and Storytelling in Cannes: The New Era of Healthcare TV Advertising 

Patient-First Approach Propels Swoop to PM360 Elite 100 Wins

Innovation and patients are at the heart of Swoop’s mission, and that commitment has been recognized with two wins in the 2025 PM360 Elite 100 awards. Co-founder and President of MyHealthTeam and Swoop Chief Patient Officer Eric Peacock and Swoop’s marketing team led by Chief Marketing Officer Marcella Milliet Sciorra have been recognized for their […]

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Patient-First Approach Propels Swoop to PM360 Elite 100 Wins
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Swoop’s Commitment to Innovation: A Winning Formula for Healthcare Marketing
Romain Bogaerts Romain Bogaerts

Swoop’s Commitment to Innovation: A Winning Formula for Healthcare Marketing

At Swoop, innovation isn’t just a buzzword. It’s the lifeblood of our company culture.
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Eric: Pioneering Patient Engagement and Education
Swoop Swoop

Eric: Pioneering Patient Engagement and Education

Eric Peacock’s journey from consulting and tech to healthcare all started with a book about genetics. Eric brings his empowering and transparent leadership style to Swoop.
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Are traditional measuring solutions keeping up with the pace of modern healthcare audience targeting?
Katie Carr Katie Carr

Are traditional measuring solutions keeping up with the pace of modern healthcare audience targeting?

Some legacy leaders in healthcare measurement methodology have not kept pace with advancements in audience targeting, creating significant gaps in accuracy
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DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
Swoop Swoop

DSP Diagnosis: 10 Factors Pharma Marketers Should Consider

This checklist will guide you through choosing a DSP that aligns with your objectives, respects patient privacy, and leverages cutting-edge technology.
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MyHealthTeam Posters Featured at AANAM 2025
Swoop Swoop

MyHealthTeam Posters Featured at AANAM 2025

Swoop released two posters at the AANAM 2025
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Five fast lessons from Reuters Pharma USA 2025
Swoop Swoop

Five fast lessons from Reuters Pharma USA 2025

Here are five quick takeaways from Reuters Pharma USA 2025
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From Sick Care to Health Care: Transforming Pharma with Data-Driven Insights
Swoop Swoop

From Sick Care to Health Care: Transforming Pharma with Data-Driven Insights

Preventing a chronic condition or progression of a disease takes concerted effort from patients, payers, pharma brands, and physicians. Is it possible to truly move from sick care to health care?
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Putting the Human Back In Healthcare Marketing
Swoop Swoop

Putting the Human Back In Healthcare Marketing

From consumer behavior shifts to the influence of health trends, the session was a powerful reminder of the importance of a patient-first mindset.
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Why MyHealthTeam Became a Swoop Company and What It Means for You
Eric Peacock Eric Peacock

Why MyHealthTeam Became a Swoop Company and What It Means for You

Our vision has always been ambitious, but with Swoop’s resources and expertise, we can achieve even more!
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How Savvy Healthcare Marketers Are Overcoming State Suppression Mandates
Kevin Elwell Kevin Elwell

How Savvy Healthcare Marketers Are Overcoming State Suppression Mandates

It’s time to reassess the knee-jerk reaction of suppressing entire states from marketing campaigns and consider more sophisticated, compliant approaches to audience targeting.
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