Why MyHealthTeam Became a Swoop Company and What It Means for You
By Eric Peacock, Co-founder and President of MyHealthTeam, a Swoop company
After Swoop acquired MyHealthTeam last month, one of our clients - an executive of a leading health ad agency - told us, “I get it. It’s like chocolate and peanut butter.” And he was right on two levels, because when you combine the largest provider of programmatic health audiences (Swoop) with the largest set of patient communities (MyHealthTeam), you have complementary services coming together perfectly to offer something delightful for patients and pharma partners. Becoming part of Swoop was not just a business decision, but a mission-driven choice that advances us years ahead in our mission and impact. Here’s what’s in it for patients, pharma partners, and ad agencies.