Sara Michael: A Journalist’s Tenacity, A Patient’s Perspective

Innovation and patients are at the heart of Swoop’s mission, and that commitment has been recognized with two wins in the 2025 PM360 Elite 100 awards. Co-founder and President of MyHealthTeam and Swoop Chief Patient Officer Eric Peacock and Swoop’s marketing team led by Chief Marketing Officer Marcella Milliet Sciorra have been recognized for their […]

At Swoop, innovation isn’t just a buzzword. It’s the lifeblood of our company culture.

Eric Peacock’s journey from consulting and tech to healthcare all started with a book about genetics. Eric brings his empowering and transparent leadership style to Swoop.

Some legacy leaders in healthcare measurement methodology have not kept pace with advancements in audience targeting, creating significant gaps in accuracy

This checklist will guide you through choosing a DSP that aligns with your objectives, respects patient privacy, and leverages cutting-edge technology.

Swoop released two posters at the AANAM 2025

Here are five quick takeaways from Reuters Pharma USA 2025

Preventing a chronic condition or progression of a disease takes concerted effort from patients, payers, pharma brands, and physicians. Is it possible to truly move from sick care to health care?

From consumer behavior shifts to the influence of health trends, the session was a powerful reminder of the importance of a patient-first mindset.

Our vision has always been ambitious, but with Swoop’s resources and expertise, we can achieve even more!