Swoop Blog

Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

Five fast lessons from Reuters Pharma USA 2025

At Reuters Pharma USA 2025, industry leaders reinforced the need to put patients first, embrace agility, and simplify treatment access. The Swoop and MyHealthTeam attendees in Philadelphia gathered important lessons and actionable insights for pharma marketers everywhere to learn from.

From Sick Care to Health Care: Transforming Pharma with Data-Driven Insights

Is it possible to truly move from sick care to health care? This year at Reuters Pharma USA,...

Putting the Human Back In Healthcare Marketing

Traditional marketing strategies utilized by retail brands and airlines often don’t work for...

Business Intelligence Group Names Swoop in Best Places to Work 2025

NEW YORK, March 17, 2025 – Swoop, a leader in AI-driven, data-powered, and privacy-compliant...

Eric Peacock Named Chief Patient Officer of Swoop, Expanding Patient-First Healthcare Engagement

New York, March 10, 2025 – Swoop, a leader in AI-driven, data-powered, and privacy-compliant...

Why MyHealthTeam Became a Swoop Company and What It Means for You

By Eric Peacock, Co-founder and President of MyHealthTeam, a Swoop company

After Swoop acquired...

Precision over quantity: How Swoop, CMI Media Group, and Genentech unlocked qualified patient reach on Meta

Background

In the ever-evolving landscape of digital healthcare marketing, reaching the right...

Swoop Expands Patient-Centric Engagement with Acquisition of MyHealthTeam, a Leading Opted-In Patient Community in the U.S.

NEW YORK, January 7, 2025 — Swoop, an industry leader in AI-driven, data-powered omnichannel...

Swoop Wins 2025 Business Intelligence Group Award, Building on Momentum of Triple PM360 Innovation Recognition

Honored by innovation awards from the BIG and PM360, Swoop’s predictive audiences showcase how...

How Savvy Healthcare Marketers Are Overcoming State Suppression Mandates

By Kevin Elwell, Vice President, Client Success