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Television

Beyond Age and Gender: CTV Advertising Balances Precision and Impact

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Beyond Age and Gender: CTV Advertising Balances Precision and Impact

Most Recent

Patient-First Approach Propels Swoop to PM360 Elite 100 Wins

Innovation and patients are at the heart of Swoop’s mission, and that commitment has been recognized with two wins in the 2025 PM360 Elite 100 awards. Co-founder and President of MyHealthTeam and Swoop Chief Patient Officer Eric Peacock and Swoop’s marketing team led by Chief Marketing Officer Marcella Milliet Sciorra have been recognized for their […]

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Patient-First Approach Propels Swoop to PM360 Elite 100 Wins
Artificial Intelligence

Swoop’s Commitment to Innovation: A Winning Formula for Healthcare Marketing

At Swoop, innovation isn’t just a buzzword. It’s the lifeblood of our company culture.

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Swoop’s Commitment to Innovation: A Winning Formula for Healthcare Marketing
Swooper Files

Eric: Pioneering Patient Engagement and Education

Eric Peacock's journey from consulting and tech to healthcare all started with a book about genetics. Eric brings his empowering and transparent leadership style to Swoop.

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Eric: Pioneering Patient Engagement and Education
Healthcare Marketing

Are traditional measuring solutions keeping up with the pace of modern healthcare audience targeting?

Some legacy leaders in healthcare measurement methodology have not kept pace with advancements in audience targeting, creating significant gaps in accuracy

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Are traditional measuring solutions keeping up with the pace of modern healthcare audience targeting?
Healthcare Marketing

DSP Diagnosis: 10 Factors Pharma Marketers Should Consider

This checklist will guide you through choosing a DSP that aligns with your objectives, respects patient privacy, and leverages cutting-edge technology.

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DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
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The Perils of AdTech Grading Its Own Homework in Healthcare Marketing
Kevin Elwell Kevin Elwell

The Perils of AdTech Grading Its Own Homework in Healthcare Marketing

While it may seem more convenient to have one vendor create, manage, and measure outcomes, this approach can lead to an overestimation of performance.
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Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy
Swoop Swoop

Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy

Don’t miss this essential conversation about navigating the complex landscape of healthcare data privacy to make informed marketing strategy decisions .
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The Rare Disease Marketing Guide: 5 Strategies Every Pharma Marketer Needs To Know for Patient Engagement
Eric Peacock Eric Peacock

The Rare Disease Marketing Guide: 5 Strategies Every Pharma Marketer Needs To Know for Patient Engagement

R&D in rare diseases has skyrocketed. Thirty percent of today’s R&D pipeline is in rare diseases, and 40 percent of overall pipeline growth since 2013 is due to rare diseases.
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AI, Data, and the Future of Health Care Marketing: A Conversation With 4 Pharma Advertising Experts
Eric Peacock Eric Peacock

AI, Data, and the Future of Health Care Marketing: A Conversation With 4 Pharma Advertising Experts

Health care marketing is rapidly evolving, driven by AI, health privacy legislation, the need to reach more diverse patient communities, and the growth of direct-to-patient offerings. To help us sort the reality from the hype, we invited four brilliant partners from top pharma agencies to join a panel at our recent MyHealthTeam Summer Summit in NYC. Their candid, unfiltered observations are summarized below.
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Data Only Matters if You Activate and Reach the Right Audience
Romain Bogaerts Romain Bogaerts

Data Only Matters if You Activate and Reach the Right Audience

I believe in the power of data-driven omnichannel strategies, but so many in our industry don’t understand what matters: Connecting with the right audiences on the right channels.
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Exploring the Future of Pharma Marketing at DPE 2024
Marcella Milliet Sciorra Marcella Milliet Sciorra

Exploring the Future of Pharma Marketing at DPE 2024

Every year at Digital Pharma East, the industry comes together to connect and learn from each other. Here’s everything you need to know from DPE 2024. 
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MM+M Roundtable Highlights the Benefits of Virtual Agents for Pharma Brands
Sara Sobolewski Sara Sobolewski

MM+M Roundtable Highlights the Benefits of Virtual Agents for Pharma Brands

From gathering real-time data to inform marketing strategies to improving the overall patient experience, AI-powered virtual agents can help personalize customer interactions.
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Survey Reveals 67% of Pharma Marketers See the Power of Predictive AI to Improve Targeting
Sara Sobolewski Sara Sobolewski

Survey Reveals 67% of Pharma Marketers See the Power of Predictive AI to Improve Targeting

Pharmaceutical brands can proactively engage patients and providers using predictive AI to engage audiences based on what will likely happen
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The New Marketing Playbook: Engaging Patients in the Era of AI, Personalization, Patient Privacy, and Direct-to-Patient Offerings
Eric Peacock Eric Peacock

The New Marketing Playbook: Engaging Patients in the Era of AI, Personalization, Patient Privacy, and Direct-to-Patient Offerings

At MyHealthTeam’s all-company get-together in Nashville, we invited five pharma marketing experts from top agencies and biotechs to join me on a panel. We discussed the “New Marketing Playbook” for everything from rare disease launches to direct-to-patient models to innovative uses of AI with patients.
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Top 5 Themes From Reuters Pharma USA: A Glimpse Into the Future of Pharma Marketing
Eric Peacock Eric Peacock

Top 5 Themes From Reuters Pharma USA: A Glimpse Into the Future of Pharma Marketing

“The Reuters Pharma USA conference, held this spring in Philadelphia, is one of the best conferences attended by and featuring pharma executives. Here are our notes on some of the top themes and actionable takeaways from the event.”
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