Patient-First Approach Propels Swoop to PM360 Elite 100 Wins

In this Roundtable in partnership with MM+M, Swoop uncovers what marketers forecast for next year’s priorities and leading trends.

In Swoop’s sponsored Trend Talks, we discuss how the importance leveraging advanced targeting tools, segmenting audiences, and prioritizing channels to maximize their marketing impact.

As the industry faces the depreciation of third-party cookies, pharma marketers and ad agencies are looking for new ways to effectively target diagnosed patients. Here are four tactics that can be launched in-market within a matter of weeks that allow brands to engage patients where they are – patient communities.

Despite a complex television landscape, healthcare marketers can reach ideal patients with the precision of digital using AI and real world health data.

Here’s how to ensure compliance despite changing data privacy definitions and regulations.

How to better connect with patients at critical moments and improve outcomes with reach at-scale.

Digital health media is on the precipice of major change. ChatGPT and AI are advancing faster than we ever thought they would. Third-party cookies are going away slower than we ever thought they would (finally happening next year). There’s a pressing case for improving health equity and patient privacy, and the pressured budgets of pharma companies looking to hedge against an uncertain economic and regulatory future weigh heavily in 2024 marketing plans.

The average person watches 17 hours of online video each week, and video ads have nine times higher recall than print. But those great results only materialize when you can effectively target your online video ads to the types of people you want to reach.

You may have heard the phrase “zero party data,” but you’re still wondering what it means. Zero party data is information a customer intentionally and proactively shares with a company, typically with the expectation that the company will use that information to deliver some sort of personalized value to the customer.

HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even disconnected — here’s how to get through to this valuable audience.