Insights into Pharma’s Next Big Shift from Swoop CRO Katie Carr 

As Google’s third-party cookies become obsolete, marketers should turn to privacy-safe targeting solutions based on real world data via Swoop.

Here’s why Swoop’s conversational AI is the safest and most effective option for healthcare customer digital interaction.

Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences.

Swoop’s conversational AI is revolutionizing brand.com engagement by providing personalized, 24/7 interactions that cater to life sciences customers.

Strategic marketers can create a unified engagement strategy across all channels to increase conversion and Rx lift, treating an audience as an asset.

With 2024 planning underway, it’s time to get strategic about audiences. Swoop explains how to target HCPs and patients with AI to improve engagement.

In this Roundtable in partnership with MM+M, Swoop uncovers what marketers forecast for next year’s priorities and leading trends.

As the industry faces the depreciation of third-party cookies, pharma marketers and ad agencies are looking for new ways to effectively target diagnosed patients. Here are four tactics that can be launched in-market within a matter of weeks that allow brands to engage patients where they are – patient communities.

Despite a complex television landscape, healthcare marketers can reach ideal patients with the precision of digital using AI and real world health data.

Here’s how to ensure compliance despite changing data privacy definitions and regulations.