Artificial Intelligence
Marcella Milliet Sciorra
The Future of Rare Disease Marketing is Patient-First and Privacy-Safe
Marcella Milliet Sciorra
Most Recent
Artificial Intelligence
The Future of Rare Disease Marketing is Patient-First and Privacy-Safe
Swoop helps brands find, engage, and support rare disease patients earlier through privacy-safe, data-driven solutions.
Communities
HS Patients Share Benefits of GLP-1s on their HS Symptoms
myHSteam patients report GLP-1s reduce HS symptoms as well as impact weight or diabetes management
Swooper Files
Dr. Duré Hussain: A Physician’s Insight, A Digital Innovator’s Vision
Meet Swoop’s VP Medical Strategy and Commercial Consulting Dr. Duré Hussain. She brings a unique clinical perspective to digital healthcare marketing and agentic AI to improve patient outcomes.
Artificial Intelligence
Why AI is Fueling the Growth of Patient Communities
Google’s shift toward AI-generated answers removes blue search links often without clear attribution or context.
Artificial Intelligence
Beyond the Buzz: A Practical Framework for AI-Powered Pharma Marketing
Translate buzzwords into brand strategies that impact patient lives with this webinar featuring Romain Bogaerts.
Romain Bogaerts
Data Only Matters if You Activate and Reach the Right Audience
I believe in the power of data-driven omnichannel strategies, but so many in our industry don’t understand what matters: Connecting with the right audiences on the right channels.
Marcella Milliet Sciorra
Exploring the Future of Pharma Marketing at DPE 2024
Every year at Digital Pharma East, the industry comes together to connect and learn from each other. Here’s everything you need to know from DPE 2024.
Sara Sobolewski
MM+M Roundtable Highlights the Benefits of Virtual Agents for Pharma Brands
From gathering real-time data to inform marketing strategies to improving the overall patient experience, AI-powered virtual agents can help personalize customer interactions.
Sara Sobolewski
Survey Reveals 67% of Pharma Marketers See the Power of Predictive AI to Improve Targeting
Pharmaceutical brands can proactively engage patients and providers using predictive AI to engage audiences based on what will likely happen
Eric Peacock
The New Marketing Playbook: Engaging Patients in the Era of AI, Personalization, Patient Privacy, and Direct-to-Patient Offerings
At MyHealthTeam’s all-company get-together in Nashville, we invited five pharma marketing experts from top agencies and biotechs to join me on a panel. We discussed the “New Marketing Playbook” for everything from rare disease launches to direct-to-patient models to innovative uses of AI with patients.
Eric Peacock
Top 5 Themes From Reuters Pharma USA: A Glimpse Into the Future of Pharma Marketing
“The Reuters Pharma USA conference, held this spring in Philadelphia, is one of the best conferences attended by and featuring pharma executives. Here are our notes on some of the top themes and actionable takeaways from the event.”
Swoop
Zero Party and First Party Data Defined for Pharma Marketers
“Data is not created equally. Understanding the difference between zero-party and first-party data can be game-changing for pharma marketers. Below is a guide on how pharma marketers can reach more of the right people with less waste.”
Swoop
Forging a Meaningful Connection with Customers On-Demand
A distinguished group of marketing executives discuss the use of conversational AI tools and AI integration in pharma marketing.
Swoop
The New Brand.com Experience
How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.
Dr. Duré Hussain
Seeking Medical Guidance, but in Different Ways – How Patients and HCPs Interact with Conversational AI on Pharmaceutical Websites
The way physicians and patients interact with conversational AI presents a new opportunity for brands to connect with customers on a deeper level.