Swooper Files
Swoop
Samantha Horton: A Marketer’s Instinct, A Patient’s Perspective
Swoop
Most Recent
Press Release
Swoop Acquires Nimble, Adding Prescription Fulfillment and Pharmacy Connectivity to Portfolio
Adding Nimble advances Swoop’s position as the only integrated ecosystem built to connect patients and HCPs with the right information to improve health outcomes.
Artificial Intelligence
Beyond the Buzz: A Practical Framework for AI-Powered Pharma Marketing
Translate buzzwords into brand strategies that impact patient lives with this webinar featuring Romain Bogaerts.
Artificial Intelligence
The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively
Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.
Artificial Intelligence
The Future of Rare Disease Marketing is Patient-First and Privacy-Safe
Swoop helps brands find, engage, and support rare disease patients earlier through privacy-safe, data-driven solutions.
Artificial Intelligence
Why AI is Fueling the Growth of Patient Communities
Google’s shift toward AI-generated answers removes blue search links often without clear attribution or context.
Swoop
Best Practices for Patient Audience Targeting and Measurement
How AI and machine learning sharpen measurement.
Swoop
Why an IT and Medical Affairs Partnership Is Key
IT and medical teams can collaborate and partner to more effectively reach HCPs.
Swoop
From Essential to Enthusiast: The Future of HCP Engagement
Physicians are now more interested in doing business virtually, whether that means engaging via telehealth or meeting with reps through online channels.
Simeon Simeonov
Using AI to Target Your True HCP Influencers
Building relationships with key opinion leaders and working with the most likely brand advocates is critical to achieving optimal patient outcomes and realizing commercial success.
Swoop
Sim Simeonov on the Role of AI in Precision Healthcare Marketing
Swoop’s Sim Simeonov discusses how medical marketers can leverage ML and AI to reach privacy safe DTC audiences and highly valuable HCP influencers.
Scott Rines
Developing a Privacy Conscience
Privacy issues are unavoidable, but are you prepared? Health marketers must develop deep awareness of their company, patient & advertising supply chain.
Swoop
MM+M Panel Recap: Transforming HCP and Patient Engagement
Digital solutions such as conversational AI have helped transform professional and patient engagement, filling in gaps where in-person falls short.
Swoop
The Top 5 Questions Asked by Doctors Across Specialties
At conversationHEALTH, we have access to first-party data, including physician inquiries across specialties — these are the questions HCPs ask most frequently before they prescribe.
Swoop
Should You Build or Buy a Conversational Agent?
Though building a conversational platform internally might seem attractive, it can drain resources and will likely exceed anticipated timelines.
Swoop
4 Reasons Why Conversational AI Matters Now
Conversational AI is a cost-effective way for companies to respond to customers at scale.