From Anecdote to Evidence: How Patient Insights Drive Innovation and Success for Rare Disease Brands 

Swoop’s MM&M Magazine TrendTalks session highlighted new tactics for targeting DTC and HCP audiences.

Health marketers can no longer prioritize vanity metrics to indicate campaign success and should instead use RWD to elevate script lift.

From zero party data and AI to cocreation with patients and proving ROI on health equity programs, there is much to be excited for in 2023. Here’s my take on six health trends to bake into your pharma marketing and medical affairs strategies.

[email protected], Swoop’s SVP of Sales explains driving script lift with AI-generated custom audience segments at MM&M’s Media Summit

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising.

During an MM+M podcast, sponsored by Swoop, [email protected], SVP of sales, explained how custom audience segments can be activated across the media plan.

Swoop’s partnerships with Westwood One and Nielsen enable insight into patient behavior, better planning and greater reach over AM/FM radio.

Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen

Swoop’s Chief Revenue Officer and Marketing Director discusses how to successfully reach a targeted audience using privacy-safe real world data.

Targeting through web and app-based platforms has become obsolete, however, real world health data allows marketers to reach de-identified patients.