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Healthcare Marketing

Data and Storytelling in Cannes: The New Era of Healthcare TV Advertising 

Swoop Swoop
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Data and Storytelling in Cannes: The New Era of Healthcare TV Advertising 

Most Recent

Patient-First Approach Propels Swoop to PM360 Elite 100 Wins

Innovation and patients are at the heart of Swoop’s mission, and that commitment has been recognized with two wins in the 2025 PM360 Elite 100 awards. Co-founder and President of MyHealthTeam and Swoop Chief Patient Officer Eric Peacock and Swoop’s marketing team led by Chief Marketing Officer Marcella Milliet Sciorra have been recognized for their […]

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Patient-First Approach Propels Swoop to PM360 Elite 100 Wins
Artificial Intelligence

Swoop’s Commitment to Innovation: A Winning Formula for Healthcare Marketing

At Swoop, innovation isn’t just a buzzword. It’s the lifeblood of our company culture.

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Swoop’s Commitment to Innovation: A Winning Formula for Healthcare Marketing
Swooper Files

Eric: Pioneering Patient Engagement and Education

Eric Peacock's journey from consulting and tech to healthcare all started with a book about genetics. Eric brings his empowering and transparent leadership style to Swoop.

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Eric: Pioneering Patient Engagement and Education
Healthcare Marketing

Are traditional measuring solutions keeping up with the pace of modern healthcare audience targeting?

Some legacy leaders in healthcare measurement methodology have not kept pace with advancements in audience targeting, creating significant gaps in accuracy

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Are traditional measuring solutions keeping up with the pace of modern healthcare audience targeting?
Healthcare Marketing

DSP Diagnosis: 10 Factors Pharma Marketers Should Consider

This checklist will guide you through choosing a DSP that aligns with your objectives, respects patient privacy, and leverages cutting-edge technology.

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DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
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Optimize Prescriber Engagement with Synchronous HCP and DTC Messaging
Swoop Swoop

Optimize Prescriber Engagement with Synchronous HCP and DTC Messaging

HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even disconnected — here’s how to get through to this valuable audience.
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Why Data-Driven Linear Is the Last Piece of the Marketing Puzzle
Kurt Robinson Kurt Robinson

Why Data-Driven Linear Is the Last Piece of the Marketing Puzzle

Reduce waste, optimize media and achieve cross-channel attribution by unifying television.
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Breaking Down Silos: Unifying HCP and DTC Marketing for Improved Outcomes
Swoop Swoop

Breaking Down Silos: Unifying HCP and DTC Marketing for Improved Outcomes

Swoop’s MM&M Magazine TrendTalks session highlighted new tactics for targeting DTC and HCP audiences.
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A New Measure of Success in 2023: Leveraging Audience as Currency
Kurt Robinson Kurt Robinson

A New Measure of Success in 2023: Leveraging Audience as Currency

Health marketers can no longer prioritize vanity metrics to indicate campaign success and should instead use RWD to elevate script lift.
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6 Trends in Health To Bake Into Your 2023 Strategy
Eric Peacock Eric Peacock

6 Trends in Health To Bake Into Your 2023 Strategy

From zero party data and AI to cocreation with patients and proving ROI on health equity programs, there is much to be excited for in 2023. Here’s my take on six health trends to bake into your pharma marketing and medical affairs strategies.
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One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data
Swoop Swoop

One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data

[email protected], Swoop’s SVP of Sales explains driving script lift with AI-generated custom audience segments at MM&M’s Media Summit
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How Data Driven Linear Unifies TV Planning, Activation and Measurement
Kurt Robinson Kurt Robinson

How Data Driven Linear Unifies TV Planning, Activation and Measurement

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising.
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How Using Real World Data Across Channels Can Better Engage Healthcare Providers and Patients
Swoop Swoop

How Using Real World Data Across Channels Can Better Engage Healthcare Providers and Patients

During an MM+M podcast, sponsored by Swoop, [email protected], SVP of sales, explained how custom audience segments can be activated across the media plan.
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Tune Into Condition-Specific Patients – Why Health Marketers Need to Include Broadcast Radio in the Media Mix
Swoop Swoop

Tune Into Condition-Specific Patients – Why Health Marketers Need to Include Broadcast Radio in the Media Mix

Swoop’s partnerships with Westwood One and Nielsen enable insight into patient behavior, better planning and greater reach over AM/FM radio.
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Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
Swoop Swoop

Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen

Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
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