Patient-First Approach Propels Swoop to PM360 Elite 100 Wins

Targeting through web and app-based platforms has become obsolete, however, real world health data allows marketers to reach de-identified patients.

MM&M’s Healthcare Marketers Survey proves that marketers need to switch from demographics to custom RWD-driven audiences to maximize patient conversion.

To get ahead of recent changes to the healthcare marketing landscape, rely on offline privacy-safe health data. 

[email protected], CEO and founder of Swoop is a proud recipient of MM+M’s Pinnacle Award for his work furthering real world data and ML/AI in health marketing.

Google will end app tracking on Android, negatively impacting marketing – health marketers can avoid this with real world data, a privacy-safe solution.

Google has changed its plan on cookies yet again, however, health marketers who adopt offline RWD-based patient segments will not be affected.

Apple is compelling health marketers to adopt privacy-safe, AI-generated digital audiences created from offline RWD instead of online clickstream data.

Facebook has sunsetted targeting for sensitive conditions; health marketers who rely on privacy-safe RWD segments are unaffected by this change.

The Network Advertising Initiative (NAI) protects patient privacy where HIPAA falls short, guaranteeing that audience segments are safe for marketers.

Digital marketers that want to capture HCPs and patient populations should on personalization, omnichannel engagement and next best action.