Swooper Files
Swoop
Sara Michael: A Journalist’s Tenacity, A Patient’s Perspective
Swoop
Most Recent
Insights into Pharma’s Next Big Shift from Swoop CRO Katie Carr
Looking ahead: Solving patient non-adherence with predictive data
Swoop
Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success
Patient-first impact: building trust and delivering results
DTC Marketing
83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial
Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop
Swoop
Relive the Excitement of Swoop’s Casino Night at Fierce Pharma Week
Photos and videos capture the action, laughter, and unforgettable moments
Healthcare Marketing
This is how Swoop is Redefining Healthcare Marketing. Again.
A privacy-safe marketing ecosystem that connects patients, healthcare providers, and brands to drive better health outcomes.
Swoop
One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data
[email protected], Swoop’s SVP of Sales explains driving script lift with AI-generated custom audience segments at MM&M’s Media Summit
Kurt Robinson
How Data Driven Linear Unifies TV Planning, Activation and Measurement
Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising.
Swoop
How Using Real World Data Across Channels Can Better Engage Healthcare Providers and Patients
During an MM+M podcast, sponsored by Swoop, [email protected], SVP of sales, explained how custom audience segments can be activated across the media plan.
Swoop
Tune Into Condition-Specific Patients – Why Health Marketers Need to Include Broadcast Radio in the Media Mix
Swoop’s partnerships with Westwood One and Nielsen enable insight into patient behavior, better planning and greater reach over AM/FM radio.
Swoop
Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
Swoop
Why Marketers Must Make the Switch to Privacy-Safe Real World Data for Targeting
Swoop’s Chief Revenue Officer and Marketing Director discusses how to successfully reach a targeted audience using privacy-safe real world data.
Swoop
Connecting Brands with Patients: The New Standard for Precision Targeting
Targeting through web and app-based platforms has become obsolete, however, real world health data allows marketers to reach de-identified patients.
Swoop
Ron Elwell Wins MM+M’s Pinnacle Award
[email protected], CEO and founder of Swoop is a proud recipient of MM+M’s Pinnacle Award for his work furthering real world data and ML/AI in health marketing.
Swoop
Android Announcement Compels Health Marketers to Use RWD
Google will end app tracking on Android, negatively impacting marketing – health marketers can avoid this with real world data, a privacy-safe solution.
Swoop
Google’s Latest Cookie-Less Solution Falls Short for Health Marketers
Google has changed its plan on cookies yet again, however, health marketers who adopt offline RWD-based patient segments will not be affected.