Artificial Intelligence
SwoopBuild Engagement That Strengthens Trust Across Every Channel
Life sciences teams can reduce fragmented engagement, balance innovation with regulatory guardrails, and build trust with patients and HCPs.
SwoopSwoop Earns Top Honor for Elevating Digital Healthcare Engagement with Web Solutions
Swoop earns its second Conversational AI Excellence Award for Swoop Web Solutions, which combines Intelligent Search, Intelligent Chat, and privacy-safe insights to help patients and HCPs find approved information
SwoopWhat the Best Healthcare Marketers Know About Premium Video
Swoop and Beet.TV present a leadership series sharing practical lessons on using data-driven video across linear TV, CTV, and niche streaming to improve patient outcomes.
Artificial Intelligence | Infographics
Eric PeacockPharma Brand Teams Learn Faster with Holistic Patient Intelligence
The goal: help teams learn faster, challenge assumptions, and build more relevant strategies.
SwoopPersonalization That Respects Privacy: Rethinking Relevance in Healthcare
Pharma marketing leaders share how smarter storytelling, privacy-conscious data use, and AI-powered audience strategies redefine healthcare video advertising.
SwoopHow AI Helps Bridge the Gap Between Outreach and Meaningful Engagement
Discover how AI turns fragmented data into actionable insights for life science marketers in this MM+M podcast with Swoop’s Romain Bogaerts.
SwoopAI Automation Slashed the Price of HCP Marketing. What’s Your Next Move?
Swoop CTO Sim Simeonov discusses how AI automation is disrupting legacy HCP marketing and empowering life science leaders to drive measurable brand value.
SwoopFeed the Beast: Scaling Human Connection in an AI World
Discover how to optimize your pharma brand for AI search engines. Watch Swoop’s Chief Patient Officer Eric Peacock at PHM HealthFront 2026.
SwoopThe Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively
Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.
SwoopFrom Signals to Outcomes: 5 Healthcare Trends Shaping the Information Age
Industry leaders at SXSW 2026 explored how AI, data, and evolving patient behaviors redefine the pharma marketing landscape.