Artificial Intelligence
SwoopSim Simeonov on the Role of AI in Precision Healthcare Marketing
Swoop’s Sim Simeonov discusses how medical marketers can leverage ML and AI to reach privacy safe DTC audiences and highly valuable HCP influencers.
Privacy
DTC Audiences
MarTech Breakthrough Awards Name Swoop “Best AdTech Privacy Solution”
Prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world
Privacy
Swoop Answers Your Data Privacy Questions
As states tighten privacy regulations, partnering with a compliant data provider isn’t just a best practice. It’s a necessity.
Why Swoop
Predictive Audiences
A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Non-Adherence Audiences
With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.
DTC Audiences
Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%
A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.
Solutions
Artificial Intelligence
The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively
Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.
Communities
The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively
Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.
About Swoop
Swoop
Putting People First: Swoop Earns 2026 Best Places to Work Recognition
Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, has been named one of 2026’s Best Places to Work.
PRESS RELEASE
MarTech Breakthrough Awards Name Swoop “Best AdTech Privacy Solution”
Prestigious international annual awards program recognizes standout marketing, advertising, and sales technology around the world
Insights
Artificial Intelligence
The Future of Rare Disease Marketing is Patient-First and Privacy-Safe
Swoop helps brands find, engage, and support rare disease patients earlier through privacy-safe, data-driven solutions.
Artificial Intelligence
The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively
Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.