Insights into Pharma’s Next Big Shift from Swoop CRO Katie Carr 

Every year at Digital Pharma East, the industry comes together to connect and learn from each other. Here’s everything you need to know from DPE 2024. 

From gathering real-time data to inform marketing strategies to improving the overall patient experience, AI-powered virtual agents can help personalize customer interactions.

Pharmaceutical brands can proactively engage patients and providers using predictive AI to engage audiences based on what will likely happen

At MyHealthTeam’s all-company get-together in Nashville, we invited five pharma marketing experts from top agencies and biotechs to join me on a panel. We discussed the “New Marketing Playbook” for everything from rare disease launches to direct-to-patient models to innovative uses of AI with patients.

“The Reuters Pharma USA conference, held this spring in Philadelphia, is one of the best conferences attended by and featuring pharma executives. Here are our notes on some of the top themes and actionable takeaways from the event.”

“Data is not created equally. Understanding the difference between zero-party and first-party data can be game-changing for pharma marketers. Below is a guide on how pharma marketers can reach more of the right people with less waste.”

A distinguished group of marketing executives discuss the use of conversational AI tools and AI integration in pharma marketing.

How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.

The way physicians and patients interact with conversational AI presents a new opportunity for brands to connect with customers on a deeper level.

Using Swoop’s predictive AI technology, marketers can target patients before they are diagnosed, progress to a new treatment or become non-adherent – and more.