Swooper Files
Swoop
Sara Michael: A Journalist’s Tenacity, A Patient’s Perspective
Swoop
Most Recent
Insights into Pharma’s Next Big Shift from Swoop CRO Katie Carr
Looking ahead: Solving patient non-adherence with predictive data
Swoop
Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success
Patient-first impact: building trust and delivering results
DTC Marketing
83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial
Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop
Swoop
Relive the Excitement of Swoop’s Casino Night at Fierce Pharma Week
Photos and videos capture the action, laughter, and unforgettable moments
Healthcare Marketing
This is how Swoop is Redefining Healthcare Marketing. Again.
A privacy-safe marketing ecosystem that connects patients, healthcare providers, and brands to drive better health outcomes.
Swoop
Sim Simeonov on the Role of AI in Precision Healthcare Marketing
Swoop’s [email protected] discusses how medical marketers can leverage ML and AI to reach privacy safe DTC audiences and highly valuable HCP influencers.
Scott Rines
Developing a Privacy Conscience
Privacy issues are unavoidable, but are you prepared? Health marketers must develop deep awareness of their company, patient & advertising supply chain.
Swoop
MM+M Panel Recap: Transforming HCP and Patient Engagement
Digital solutions such as conversational AI have helped transform professional and patient engagement, filling in gaps where in-person falls short.
Swoop
The Top 5 Questions Asked by Doctors Across Specialties
At conversationHEALTH, we have access to first-party data, including physician inquiries across specialties — these are the questions HCPs ask most frequently before they prescribe.
Swoop
Should You Build or Buy a Conversational Agent?
Though building a conversational platform internally might seem attractive, it can drain resources and will likely exceed anticipated timelines.
Swoop
4 Reasons Why Conversational AI Matters Now
Conversational AI is a cost-effective way for companies to respond to customers at scale.
Swoop
Self-Service Capabilities to Drive Commercial and Scientific Engagement and Support Prescribing Behavior
Integrating always-on technology including conversational AI, enables HCPs to access medical information 24/7.
Swoop
The Top 5 Frequently Asked Questions When Deploying Conversational AI for Patients
Conversational AI designed for patients offers on-demand information covering a range of topics related to brands, products and conditions.
Ron Elwell
New NAI Health Audience Disclosure Requirements
Swoop is an NAI member & must now disclose the demographic makeup & intended condition of its custom built audience of patients & healthcare providers.
Swoop
Using AI and RWD for Precision Healthcare Marketing
Swoop utilizes ML, AI & RWD to uncover precise, privacy-safe segments of ideal patients that are higher in audience quality & drive increased script lift