Swoop
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Swoop Went All in On Fierce Pharma Week
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Most Recent
Press Release
Swoop Acquires Nimble, Adding Prescription Fulfillment and Pharmacy Connectivity to Portfolio
Adding Nimble advances Swoop’s position as the only integrated ecosystem built to connect patients and HCPs with the right information to improve health outcomes.
Artificial Intelligence
Beyond the Buzz: A Practical Framework for AI-Powered Pharma Marketing
Translate buzzwords into brand strategies that impact patient lives with this webinar featuring Romain Bogaerts.
Artificial Intelligence
The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively
Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.
Artificial Intelligence
The Future of Rare Disease Marketing is Patient-First and Privacy-Safe
Swoop helps brands find, engage, and support rare disease patients earlier through privacy-safe, data-driven solutions.
Artificial Intelligence
Why AI is Fueling the Growth of Patient Communities
Google’s shift toward AI-generated answers removes blue search links often without clear attribution or context.
Swoop
How Using Real World Data Across Channels Can Better Engage Healthcare Providers and Patients
During an MM+M podcast, sponsored by Swoop, [email protected], SVP of sales, explained how custom audience segments can be activated across the media plan.
Swoop
Tune Into Condition-Specific Patients – Why Health Marketers Need to Include Broadcast Radio in the Media Mix
Swoop’s partnerships with Westwood One and Nielsen enable insight into patient behavior, better planning and greater reach over AM/FM radio.
Swoop
Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
Swoop
Why Marketers Must Make the Switch to Privacy-Safe Real World Data for Targeting
Swoop’s Chief Revenue Officer and Marketing Director discusses how to successfully reach a targeted audience using privacy-safe real world data.
Swoop
Connecting Brands with Patients: The New Standard for Precision Targeting
Targeting through web and app-based platforms has become obsolete, however, real world health data allows marketers to reach de-identified patients.
Swoop
Ron Elwell Wins MM+M’s Pinnacle Award
Ron Elwell, CEO and founder of Swoop is a proud recipient of MM+M’s Pinnacle Award for his work furthering real world data and ML/AI in health marketing.
Swoop
Android Announcement Compels Health Marketers to Use RWD
Google will end app tracking on Android, negatively impacting marketing – health marketers can avoid this with real world data, a privacy-safe solution.
Swoop
Google’s Latest Cookie-Less Solution Falls Short for Health Marketers
Google has changed its plan on cookies yet again, however, health marketers who adopt offline RWD-based patient segments will not be affected.
Swoop
Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences
Apple is compelling health marketers to adopt privacy-safe, AI-generated digital audiences created from offline RWD instead of online clickstream data.
Ron Elwell
Is There Life for Health Marketers After Facebook?
Facebook has sunsetted targeting for sensitive conditions; health marketers who rely on privacy-safe RWD segments are unaffected by this change.