Artificial Intelligence
Swoop
Personalization That Respects Privacy: Rethinking Relevance in Healthcare
Swoop
Most Recent
Press Release
Swoop Acquires Nimble, Adding Prescription Fulfillment and Pharmacy Connectivity to Portfolio
Adding Nimble advances Swoop’s position as the only integrated ecosystem built to connect patients and HCPs with the right information to improve health outcomes.
Artificial Intelligence
Beyond the Buzz: A Practical Framework for AI-Powered Pharma Marketing
Translate buzzwords into brand strategies that impact patient lives with this webinar featuring Romain Bogaerts.
Artificial Intelligence
The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively
Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.
Artificial Intelligence
The Future of Rare Disease Marketing is Patient-First and Privacy-Safe
Swoop helps brands find, engage, and support rare disease patients earlier through privacy-safe, data-driven solutions.
Artificial Intelligence
Why AI is Fueling the Growth of Patient Communities
Google’s shift toward AI-generated answers removes blue search links often without clear attribution or context.
Swoop
The Top 5 Questions Asked by Doctors Across Specialties
At conversationHEALTH, we have access to first-party data, including physician inquiries across specialties — these are the questions HCPs ask most frequently before they prescribe.
Swoop
Should You Build or Buy a Conversational Agent?
Though building a conversational platform internally might seem attractive, it can drain resources and will likely exceed anticipated timelines.
Swoop
4 Reasons Why Conversational AI Matters Now
Conversational AI is a cost-effective way for companies to respond to customers at scale.
Swoop
Self-Service Capabilities to Drive Commercial and Scientific Engagement and Support Prescribing Behavior
Integrating always-on technology including conversational AI, enables HCPs to access medical information 24/7.
Swoop
The Top 5 Frequently Asked Questions When Deploying Conversational AI for Patients
Conversational AI designed for patients offers on-demand information covering a range of topics related to brands, products and conditions.
Ron Elwell
New NAI Health Audience Disclosure Requirements
Swoop is an NAI member & must now disclose the demographic makeup & intended condition of its custom built audience of patients & healthcare providers.
Swoop
Using AI and RWD for Precision Healthcare Marketing
Swoop utilizes ML, AI & RWD to uncover precise, privacy-safe segments of ideal patients that are higher in audience quality & drive increased script lift
Swoop
The Top 5 Frequently Asked Questions When Deploying Medical Info Conversational AI
Conversational AI delivers an on-demand, compliant and expert interface to communicate with customers at all times.
Scott Rines
Why Your NPI Advertising List is Incomplete
Traditional 1:1 NPI advertising cannot engage HCP influencers. Swoop uses ML & AI in conjunction with RWD to uncover & activate these brand ambassadors