Downloads
Communities | Patient Insights
Swoop
Patient Reported Attitudes Towards Multiple Sclerosis Treatment
Background MS is a progressive disease that can have a devastating impact on quality of life. Yet obstacles exist for getting patients to start on or stay on a DMT to help slow progression. Understanding patient concerns and highlighting the benefits of DMTs can enable neurologists to help their patients overcome usage barriers. Objectives Research […]
Swoop
Diving Deep into Personalized CTV Advertising with Swoop and Roku
Hear from Swoop and Roku about the power of precision CTV audiences and personalization for pharmaceutical and healthcare marketing.
Swoop
Privacy First — What Healthcare Marketers Need to Know In a Fractured, Evolving Environment
Kevin Elwell, Vice President of Health Analytics at Swoop provides an overview of the current privacy landscape and what marketers need to know.
Communities | Patient Insights
Swoop
Patient-Reported Health Inequities Among Breast Cancer Patients
Background Equal access to and quality of care are critical for creating positive outcomes for women living withbreast cancer. Despite increased awareness of health outcome disparities in the US, Black and Latina women still experience unique challenges in their breast cancer journey. Objectives To better understand potential disparities in healthcare quality, affordability, and access based […]
Katie Carr
Introducing Predictive AI, a New Approach to Targeting Before Health Events Occur
A leading provider of custom audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors.
Swoop
Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI
Swoop explains the current challenges facing the television advertising industry and how to forge a path to success.
Swoop
Optimizing TV Engagement with Precise Patient Audiences
Swoop explains how and what healthcare marketers need to understand about real world data to optimize engagement.
Swoop
Empowered Engagement: How Audience-Centric Strategies Drive Healthcare Marketing Success
Swoop and Bayer explain how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift.
Swoop
How AI and RWD Are Redefining TV Advertising for Pharma Marketers
Kurt Robinson, Senior Vice President of Business Development for Swoop, spoke with Marc Iskowitz, editor-at-large of MM+M to discuss how custom audiences are transforming TV advertising for the life sciences industry.
Swoop
Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes
Erin Deruggiero, Chief Digital Officer at Swoop, sat down with Marc Iskowitz, Editor in Chief of MM+M to discuss the increased benefits to both marketers and patients when campaigns align.