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Swoop Web Solutions | Product Overviews
Swoop
Agents Overview
Unlock your brand.com first-party data potential. Swoop’s award winning chatbot transforms site level engagement into valuable first-party data with conversational AI.
Predictive Audiences | Product Overviews
Swoop
Swoop Predictive Audiences Overview
While no patient journey is the same, there are consistent hurdles for patients, providers, and the brands who support them. Solve tomorrow’s challenges today.
Communities | Product Overviews
Swoop
Better Together: Swoop and MyHealthTeam Overview
Combining the power of the largest provider of programmatic health audiences with the largest U.S. patient communities to deliver unparalleled scale and patient engagement.
| Case Studies
Swoop
Partnering Toward More Equitable Outcomes
Discover how race and ethnicity impact chronic care. This PHM and MyHealthTeam report offers key insights to help pharma brands promote health equity.
DTC Audiences | Case Studies
Swoop
Targeting De-identified Hepatitis Patients via Addressable TV Increases Prescriptions 24%
A leading pharmaceutical brand wanted to further optimize targeting on addressable TV by testing and comparing Swoop’s audience segments against its current vendor. Swoop generated a privacy-safe segment of currently diagnosed patients based on real world health data against the provider’s universe for six weeks, running twice weekly.
HCP Marketing | Case Studies
Swoop
Connecting with HCP Audiences at the Point of Care and Driving an 8:1 ROI
A brand treatment of hyperkalemia needed to increase awareness and drive script lift among priority HCPs. Swoop activated priority HCPs at the point-of-care with efficacy messaging digitally while they were consuming brand-safe, non-endemic content on desktop and mobile devices.
HCP Marketing | Case Studies
Swoop
Driving Engagement 60% Above Industry Average with Swoop HCP Audiences
A top plaque psoriasis drug sought to position itself as an appropriate treatment and/or first-switch after TNF failures with priority HCPs. Swoop uncovered HCPs diagnosing moderate to severe plaque psoriasis patients on a weekly basis to serve branded advertising on non-endemic sites and mobile apps.
HCP Marketing | Case Studies
Swoop
Reaching HCP Audiences Recently Ordering Tests Increases Script Lift by 31%
An oncology treatment wanted to influence decision-makers upstream by increasing brand awareness during tumor screening. Swoop executed a trigger-based program, engaging HCPs ordering genetic testing with the aim of identifying metastatic breast cancer screening specialists.
HCP Marketing | Case Studies
Swoop
Driving 157 New-to-Brand Starts by Targeting HCPs at the Point of Care
A leading pharmaceutical brand sought to increase brand awareness among priority physicians treating COPD. Swoop deployed mobile and tablet banners to HCPs at high-diagnosing facilities on personal devices, targeting HCPs at the point-of-care.
HCP Marketing | Case Studies
Swoop
Increasing Script Lift 21% by Targeting Unified DTC and HCP Audiences the Point of Care
A multiple myeloma brand needed to increase market share among diagnosing physicians in a competitive treatment landscape. The indication was promoted via targeted messaging to both HCPs and likely sufferers at point-of-care locations where multiple myeloma was diagnosed at high volumes.