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HCP Marketing | Case Studies
Swoop
Driving Engagement 60% Above Industry Average with Swoop HCP Audiences
A top plaque psoriasis drug sought to position itself as an appropriate treatment and/or first-switch after TNF failures with priority HCPs. Swoop uncovered HCPs diagnosing moderate to severe plaque psoriasis patients on a weekly basis to serve branded advertising on non-endemic sites and mobile apps.
HCP Marketing | Case Studies
Swoop
Reaching HCP Audiences Recently Ordering Tests Increases Script Lift by 31%
An oncology treatment wanted to influence decision-makers upstream by increasing brand awareness during tumor screening. Swoop executed a trigger-based program, engaging HCPs ordering genetic testing with the aim of identifying metastatic breast cancer screening specialists.
HCP Marketing | Case Studies
Swoop
Driving 157 New-to-Brand Starts by Targeting HCPs at the Point of Care
A leading pharmaceutical brand sought to increase brand awareness among priority physicians treating COPD. Swoop deployed mobile and tablet banners to HCPs at high-diagnosing facilities on personal devices, targeting HCPs at the point-of-care.
HCP Marketing | Case Studies
Swoop
Increasing Script Lift 21% by Targeting Unified DTC and HCP Audiences the Point of Care
A multiple myeloma brand needed to increase market share among diagnosing physicians in a competitive treatment landscape. The indication was promoted via targeted messaging to both HCPs and likely sufferers at point-of-care locations where multiple myeloma was diagnosed at high volumes.
HCP Marketing | Case Studies
Swoop
A Leading Brand Sees 382 New-to-Brand Starts with Swoop HCP Audiences
A leading pharmaceutical manufacturer wanted to increase brand awareness with priority physicians treating rheumatoid arthritis. Swoop utilized NPI-to-device matching to serve cost and coverage-focused messaging programmatically to HCPs organically browsing compliant, non-endemic sites and apps.
HCP Marketing | Case Studies
Swoop
Increasing Script Lift 37% by Targeting Competitive Writing HCPs
A leading pharmaceutical manufacturer wanted to increase market share in a competitive treatment landscape. Swoop targeted HCPs writing prescriptions for alternative plaque psoriasis therapies across devices on compliant, non-endemic sites and apps.
HCP Marketing | Case Studies
Swoop
Increasing Script Lift 33% Through Programmatic Activation of Priority HCPs
A pharmaceutical brand wanted to engage priority physicians to increase brand awareness within the competitive melanoma marketplace. Swoop built a highly targeted HCP audience to deliver efficacy messaging to physicians while they consumed compliant, non-endemic content.
HCP Marketing | Case Studies
Swoop
Activating Priority HCPs Leads to a 29:1 ROI
A follicular lymphoma therapy needed to increase physician awareness as part of its launch strategy. Swoop engaged a target list of priority HCPs through 1:1 programmatic activation. Safety and efficacy were served to HCPs while consuming content on non-endemic sites and apps.
HCP Marketing | Product Overviews
Swoop
Swoop HCP Pro Overview
An AI-driven approach that goes beyond traditional NPI targeting and PLD reporting solutions.
DTC Audiences | Product Overviews
Swoop
Swoop DTC Audiences Overview
Reach 99% of your DTC target with Swoop’s 100% compliant audiences across all 50 states.