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MyHealthTeam | Product Overviews
Swoop
Better Together: Swoop and MyHealthTeam Overview
Combining the power of the largest provider of programmatic health audiences with the largest U.S. patient communities to deliver unparalleled scale and patient engagement.
MyHealthTeam | Posters
Swoop
Experiences With Ruxolitinib Cream in Patients’ Own Words: A Social Listening Analysis
Objective To understand patient experiences in their own words, including the benefits and challenges of using ruxolitinib cream. Introductions Vitiligo is a chronic, autoimmune skin disease that results in patches of skin depigmentation. MyVitiligoTeam members organically share their experiences living with and managing vitiligo with one another. This study examines recent treatment conversations centered on […]
DTC Audiences | Case Studies
Swoop
Targeting De-identified Hepatitis Patients via Addressable TV Increases Prescriptions 24%
A leading pharmaceutical brand wanted to further optimize targeting on addressable TV by testing and comparing Swoop’s audience segments against its current vendor. Swoop generated a privacy-safe segment of currently diagnosed patients based on real world health data against the provider’s universe for six weeks, running twice weekly.
HCP Marketing | Case Studies
Swoop
Connecting with HCP Audiences at the Point of Care and Driving an 8:1 ROI
A brand treatment of hyperkalemia needed to increase awareness and drive script lift among priority HCPs. Swoop activated priority HCPs at the point-of-care with efficacy messaging digitally while they were consuming brand-safe, non-endemic content on desktop and mobile devices.
HCP Marketing | Case Studies
Swoop
Driving Engagement 60% Above Industry Average with Swoop HCP Audiences
A top plaque psoriasis drug sought to position itself as an appropriate treatment and/or first-switch after TNF failures with priority HCPs. Swoop uncovered HCPs diagnosing moderate to severe plaque psoriasis patients on a weekly basis to serve branded advertising on non-endemic sites and mobile apps.
HCP Marketing | Case Studies
Swoop
Reaching HCP Audiences Recently Ordering Tests Increases Script Lift by 31%
An oncology treatment wanted to influence decision-makers upstream by increasing brand awareness during tumor screening. Swoop executed a trigger-based program, engaging HCPs ordering genetic testing with the aim of identifying metastatic breast cancer screening specialists.
HCP Marketing | Case Studies
Swoop
Driving 157 New-to-Brand Starts by Targeting HCPs at the Point of Care
A leading pharmaceutical brand sought to increase brand awareness among priority physicians treating COPD. Swoop deployed mobile and tablet banners to HCPs at high-diagnosing facilities on personal devices, targeting HCPs at the point-of-care.
HCP Marketing | Case Studies
Swoop
Increasing Script Lift 21% by Targeting Unified DTC and HCP Audiences the Point of Care
A multiple myeloma brand needed to increase market share among diagnosing physicians in a competitive treatment landscape. The indication was promoted via targeted messaging to both HCPs and likely sufferers at point-of-care locations where multiple myeloma was diagnosed at high volumes.
HCP Marketing | Case Studies
Swoop
A Leading Brand Sees 382 New-to-Brand Starts with Swoop HCP Audiences
A leading pharmaceutical manufacturer wanted to increase brand awareness with priority physicians treating rheumatoid arthritis. Swoop utilized NPI-to-device matching to serve cost and coverage-focused messaging programmatically to HCPs organically browsing compliant, non-endemic sites and apps.
HCP Marketing | Case Studies
Swoop
Increasing Script Lift 37% by Targeting Competitive Writing HCPs
A leading pharmaceutical manufacturer wanted to increase market share in a competitive treatment landscape. Swoop targeted HCPs writing prescriptions for alternative plaque psoriasis therapies across devices on compliant, non-endemic sites and apps.