Healthcare Marketing
Swoop
Six Digital Marketing Resolutions to Consider in 2022
Digital marketers that want to capture HCPs and patient populations should on personalization, omnichannel engagement and next best action.
Swoop
The Strategy and Success Behind Astellas’ Digital Transformation
Swoop spoke with Suda Shinya, Senior Vice President of Information Systems for Astellas Pharma on how to proactively meet the needs of a digital-first patient.
Swoop
Sim Simeonov on the Role of AI in Precision Healthcare Marketing
Swoop’s [email protected] discusses how medical marketers can leverage ML and AI to reach privacy safe DTC audiences and highly valuable HCP influencers.
Swoop
Using AI and RWD for Precision Healthcare Marketing
Swoop utilizes ML, AI & RWD to uncover precise, privacy-safe segments of ideal patients that are higher in audience quality & drive increased script lift