Healthcare Marketing
Eric Peacock
Top 5 Themes From Reuters Pharma USA: A Glimpse Into the Future of Pharma Marketing
"The Reuters Pharma USA conference, held this spring in Philadelphia, is one of the best conferences attended by and featuring pharma executives. Here are our notes on some of the top themes and actionable takeaways from the event."
Dr. Duré Hussain
Navigating Digital Interaction in Pharma: Why Conversational AI Is the Best Option for Customer Engagement
Here’s why Swoop's conversational AI is the safest and most effective option for healthcare customer digital interaction.
Swoop
A Look Forward to 2024
In this Roundtable in partnership with MM+M, Swoop uncovers what marketers forecast for next year’s priorities and leading trends.
Swoop
Empowered Engagement: How Audience-Centric Strategies Drive Healthcare Marketing Success
Swoop and Bayer explain how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift.
Swoop
Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes
Erin Deruggiero, Chief Digital Officer at Swoop, sat down with Marc Iskowitz, Editor in Chief of MM+M to discuss the increased benefits to both marketers and patients when campaigns align.
Swoop
Breaking Down Silos: Unifying HCP and DTC Marketing for Improved Outcomes
Swoop's MM&M Magazine TrendTalks session highlighted new tactics for targeting DTC and HCP audiences.
Swoop
One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data
[email protected], Swoop’s SVP of Sales explains driving script lift with AI-generated custom audience segments at MM&M's Media Summit
Swoop
Optimizing Omnichannel Engagement Through a Single Audience
[email protected], SVP of sales at Swoop explains how real world data can create a more effective media mix for DTC marketing.
Swoop
How Using Real World Data Across Channels Can Better Engage Healthcare Providers and Patients
During an MM+M podcast, sponsored by Swoop, [email protected], SVP of sales, explained how custom audience segments can be activated across the media plan.
Swoop
The Health Data ‘Dream State’
How condition-specific audience segments can lift your brand beyond traditional targeting.