A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

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DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

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Products

Television

Swoop TV Marketing Overview

Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.

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Swoop Agents

Swoop Agents Overview

Unlock your brand.com first-party data potential. Swoop’s award winning chatbot transforms site level engagement into valuable first-party data with conversational AI.

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About Swoop

Artificial Intelligence

Swoop’s Commitment to Innovation: A Winning Formula for Healthcare Marketing

At Swoop, innovation isn’t just a buzzword. It’s the lifeblood of our company culture. We know we need to continuously evolve and become a better version of ourselves. Yet, we also need to remain laser focused on building the right things and running an efficient business.

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Swoop

Business Intelligence Group Names Swoop in Best Places to Work 2025

At Swoop, we are dedicated to creating a culture of innovation, where employees are celebrated, supported, and encouraged to innovate from within.

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Insights

Television

Optimizing TV Targeting in a Fragmented Landscape Advances Better Patient Outcomes

Connecting with the right audiences with precision and impact across all channels allows pharmaceutical companies to enhance patient engagement and drive better health outcomes. In addition to helping patients by connecting them with new information, consumer ads positively influence healthcare providers (HCP) prescribing behavior.

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DTC Marketing

DSP Diagnosis: 10 Factors Pharma Marketers Should Consider

In today’s complex healthcare marketing landscape, selecting the right Demand-Side Platform (DSP) is crucial for pharmaceutical brands aiming to deliver impactful, targeted, and compliant omnichannel campaigns to patients and healthcare providers (HCPs). This checklist will guide you through the essential factors to consider, ensuring that your chosen DSP aligns with your marketing objectives, respects patient […]

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Healthcare Marketing Television

Diving Deep into Personalized CTV Advertising with Swoop and Roku

Connected television (CTV) remains one of the fastest growing and most effective channels for pharmaceutical marketers to engage with their core customers. According to eMarketer, CTV is the most rapidly expanding ad channel in the US and is projected to grow 22.4%, reaching a total of $30.10 billion in 2024. Through privacy safe advanced targeting technology, high-value streaming inventory and the increased use of personalization, brands can better find and activate ideal DTC and HCP audiences at all phases of the diagnosis and treatment journey while consuming their preferred content.

During this conversation with leaders from Roku and Swoop, hear how the CTV landscape is changing, the advantages it gives pharma marketers and practical use cases that can be applied across your own advertising.

Swoop
Transforming Omnichannel

Swoop is a leading provider of AI-driven, precision healthcare omnichannel solutions dedicated to protecting consumer privacy and improving patient outcomes. By prioritizing privacy and compliance, Swoop delivers industry-leading audience segments, 100% MLR-approved conversational AI agents, and now a leading opted-in patient social network in the U.S. through its acquisition of MyHealthTeam. Swoop’s solutions drive meaningful patient and provider engagement, optimal conversion, and measurable increases in Rx lift across the patients’ health journey.