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Beyond the Buzz: A Practical Framework for AI-Powered Pharma Marketing 

Translate buzzwords into brand strategies that impact patient lives with this webinar featuring Romain Bogaerts.
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Beyond the Buzz: A Practical Framework for AI-Powered Pharma Marketing 

Translate buzzwords into brand strategies that impact patient lives with this webinar featuring Romain Bogaerts.

Communities | Patient Insights

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Patient Reported Impact of Psoriasis and Desired Treatment Outcomes

Understanding the holistic impact is crucial to enabling patients to live more fulfilling lives. For this research presented at the 2025 Fall Clinical Dermatology Conference, 98 members of MyPsoriasisTeam living with psoriasis were interviewed to better understand patient-desired outcomes and help dermatologists develop more effective approaches to treatment. The emotional toll of psoriasis manifests in […]
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Sara Michael: A Journalist’s Tenacity, A Patient’s Perspective

Sara Michael combines a journalist’s tenacity with a deep understanding of the patient journey.

Communities | Patient Insights

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Beyond the Diagnosis: Exploring the Emotional, Physical, and Financial Toll of Lung Cancer 

This research underscores the urgent need for a more patient-first approach to lung cancer care.

Communities | Patient Insights

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Patients share Experience With Ruxolitinib Cream in Vitiligo

Understanding real-world experiences with a recently approved FDA vitiligo treatment helps dermatologists set realistic expectations with their patients, which can foster increased adherence 
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83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial 

Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop 
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Relive the Excitement of Swoop’s Casino Night at Fierce Pharma Week

Photos and videos capture the action, laughter, and unforgettable moments

Communities | Patient Insights

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Patient Reported Impact of Atopic Dermatitis and Desired Treatment Outcomes

AD has a moderate to severe impact on quality of life People living with atopic dermatitis (AD) often struggle with its physical symptoms and mental health toll. This research presented at the 2025 Fall Clinical Dermatology Conference aims to better understand the desired outcomes, concerns, and treatment satisfaction levels amongst patients in the MyEczemaTeam who […]
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Patients See the Value of Treatment Advertising 

A Swoop survey of 902 MyHealthTeam community members with chronic conditions reveals treatment advertising influences patients and drives action.
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