A continuous learning loop for improving patient outcomes
From faster programmatic buying to creative that feels personalized and relevant, AI tools are helping pharma brand managers build campaigns faster.
Using narcolepsy as an example, Swoop VP of Product Romain Bogaerts and Swoop Chief Patient Officer Eric Peacock shared a practical model for using real patient insights to ground synthetic patient feedback in reality. The goal: help teams learn faster, challenge assumptions, and build more relevant strategies. In narcolepsy, the path to diagnosis can be long and confusing: 31 percent reported waiting 10 or more years for a diagnosis, while 64 percent were under- or misdiagnosed.
Undiagnosed personas: symptoms are present, but pattern is missed
Real patients bring detailed accounts of daily life. They reveal the language, emotions, questions, and barriers that influence whether someone seeks help, talks with a healthcare provider, stays engaged, or responds to a message.
Built on de-identified and aggregated claims data, the Agentic Platform turns intelligence into actionable recommendations and synthetic patients.