Privacy

DTC Audiences

MarTech Breakthrough Awards Name Swoop “Best AdTech Privacy Solution”

Prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world

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Privacy

Swoop Answers Your Data Privacy Questions

As states tighten privacy regulations, partnering with a compliant data provider isn’t just a best practice. It’s a necessity.

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Why Swoop

Predictive Audiences

A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

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DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

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Solutions

Communities

Smarter Intelligence, Deeper Connection: Redefining Brand Marketing in 2026

Swoop's 2026 innovations build a truly patient-first marketing strategy.

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Television

TV Marketing Overview

Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.

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About Swoop

Swoop

Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success

Patient-first impact: building trust and delivering results

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DTC Marketing

83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial

Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop

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Insights

Communities

Patient Reported Impact of Psoriasis and Desired Treatment Outcomes

Understanding the holistic impact is crucial to enabling patients to live more fulfilling lives. For this research presented at the 2025 Fall Clinical Dermatology Conference, 98 members of MyPsoriasisTeam living with psoriasis were interviewed to better understand patient-desired outcomes and help dermatologists develop more effective approaches to treatment. The emotional toll of psoriasis manifests in […]

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Communities

Beyond the Diagnosis: Exploring the Emotional, Physical, and Financial Toll of Lung Cancer

This research underscores the urgent need for a more patient-first approach to lung cancer care.

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Communities Predictive AI

Best of 2025 HealthTechNode Awards recognizes Swoop for AI and Accessibility

Predictive Adherence Audiences and en Espanol Communities earn awards

NEW YORK, February 25, 2026 – Swoop, the leader in privacy-compliant, AI-driven healthcare marketing solutions, received two honors in the inaugural Best of 2025 HealthTechNode Awards. Swoop earned the title of Best AI-Powered Health Solution for its Predictive Adherence Audiences andBest Health Equity or Accessibility Innovation for its en español patient Communities. Both awards demonstrate Swoop’s commitment to improving health outcomes.

While traditional pharmaceutical marketing often relies on retrospective analysis — reacting only after a patient has already lapsed in treatment — Swoop’s Predictive Adherence Audience solution uses privacy-safe data and AI technology to find patients most likely at risk of non-adherence before it occurs.

This proactive approach ensures that coordinated, consistent messaging reaches the right people at critical decision points, supporting earlier intervention and better care continuity. This is the fourth award for Swoop’s Predictive Audiences, building on recognition from the Stevie Awards for Technology Excellence, Business Intelligence Group Innovation Awards, and PM360 Innovation Awards.

Moving beyond simple translation, MyHealthTeam, a Swoop company, builds fully localized, moderated patient communities designed around language, lived experience, and trust. myHIVteam en español, myCrohnsandColitisTeam en español, and myMASHteam en español provide medically reviewed resources, meaningful peer-to-peer engagement, and a safe environment for patients navigating complex and often stigmatized conditions. By centering cultural relevance and community connection, these Communities enable patients to better understand their conditions, reduce isolation, and communicate more effectively with healthcare providers. myHIVteam en español took home a gold medal from the Digital Health Awards last spring for creating a welcoming online space for Spanish-speaking individuals affected by HIV.

The Best of 2025 HealthTechNode Awards recognize organizations that demonstrate meaningful impact, innovation, and leadership across the healthcare ecosystem. Winners demonstrate an ability to address critical industry challenges through thoughtful technology design and measurable real-world outcomes.

“This inaugural Best of 2025 program reflects the depth and momentum we are seeing across health technology right now,” said Jordan Hayes, HealthTechNode Awards Coordinator. “Each winner represents a distinct approach to improving care, access, or outcomes, and together they show how innovation is translating into real progress across the industry.”

Swoop
Transforming Omnichannel

Swoop is a market leader in privacy-safe, award-winning omnichannel healthcare marketing solutions. Our platform connects patients, HCPs, and brands at scale across all channels, delivering unmatched engagement and proximity to patients throughout their health journey. By combining AI-driven technology with real-world data (RWD), first- and zero-party data, and engagement data, Swoop empowers pharma marketers to make faster, more precise decisions that improve patient outcomes.