Artificial Intelligence
Swoop
Personalization That Respects Privacy: Rethinking Relevance in Healthcare
Swoop
Most Recent
Press Release
Swoop Acquires Nimble, Adding Prescription Fulfillment and Pharmacy Connectivity to Portfolio
Adding Nimble advances Swoop’s position as the only integrated ecosystem built to connect patients and HCPs with the right information to improve health outcomes.
Artificial Intelligence
Beyond the Buzz: A Practical Framework for AI-Powered Pharma Marketing
Translate buzzwords into brand strategies that impact patient lives with this webinar featuring Romain Bogaerts.
Artificial Intelligence
The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively
Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.
Artificial Intelligence
The Future of Rare Disease Marketing is Patient-First and Privacy-Safe
Swoop helps brands find, engage, and support rare disease patients earlier through privacy-safe, data-driven solutions.
Artificial Intelligence
Why AI is Fueling the Growth of Patient Communities
Google’s shift toward AI-generated answers removes blue search links often without clear attribution or context.
Eric Peacock
Why AI is Fueling the Growth of Patient Communities
Google’s shift toward AI-generated answers removes blue search links often without clear attribution or context.
Swoop
Beyond the Buzz: A Practical Framework for AI-Powered Pharma Marketing
Translate buzzwords into brand strategies that impact patient lives with this webinar featuring Romain Bogaerts.
Swoop
Sara Michael: A Journalist’s Tenacity, A Patient’s Perspective
Sara Michael combines a journalist’s tenacity with a deep understanding of the patient journey.
Marcella Milliet Sciorra
Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success
Patient-first impact: building trust and delivering results.
Swoop
83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial
Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop
Swoop
Relive the Excitement of Swoop’s Casino Night at Fierce Pharma Week
Photos and videos capture the action, laughter, and unforgettable moments
Marcella Milliet Sciorra
This is how Swoop is Redefining Healthcare Marketing. Again.
A privacy-safe marketing ecosystem that connects patients, healthcare providers, and brands to drive better health outcomes.
Swoop
Data and Storytelling in Cannes: The New Era of Healthcare TV Advertising
A powerhouse media, pharma, and data panel shares healthcare advertising insights, experiences, and predictions.
Swoop
Patient-First Approach Propels Swoop to PM360 Elite 100 Wins
Innovation and patients are at the heart of Swoop’s mission, and that commitment has been recognized with two wins in the 2025 PM360 Elite 100 awards. Co-founder and President of MyHealthTeam and Swoop Chief Patient Officer Eric Peacock and Swoop’s marketing team led by Chief Marketing Officer Marcella Milliet Sciorra have been recognized for their […]
Romain Bogaerts
Swoop’s Commitment to Innovation: A Winning Formula for Healthcare Marketing
At Swoop, innovation isn’t just a buzzword. It’s the lifeblood of our company culture.