Predictive Audiences
With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.
DTC Audiences
A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.
Communities
Swoop's 2026 innovations build a truly patient-first marketing strategy.
Television
Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.
Swoop
Patient-first impact: building trust and delivering results
DTC Marketing
Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop
Communities
Survey reveals 67% of patients with chronic conditions took an action after seeing treatment advertising
Swoop Agents
How Swoop Agents provide patients and providers round-the-clock, accurate information.
Swoop’s [ability to] reach our [target] audience as fine tuned as we can in our legal and regulatory environment has been pretty game changing to ensure that we are getting [optimal] audience quality through our campaigns and that we’re ensuring that our dollars are being utilized as efficiently as possible.
Swoop is a market leader in privacy-safe, award-winning omnichannel healthcare marketing solutions. Our platform connects patients, HCPs, and brands at scale across all channels, delivering unmatched engagement and proximity to patients throughout their health journey. By combining AI-driven technology with real-world data (RWD), first- and zero-party data, and engagement data, Swoop empowers pharma marketers to make faster, more precise decisions that improve patient outcomes.
