Transforming How Pharma Marketers Find, Target and Engage with Patients and Providers
As healthcare marketing experiences pivotal changes, from increased privacy restrictions to...
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Healthcare Marketing (2)
Navigating Digital Interaction in Pharma: Why Conversational AI Is the Best Option for Customer Engagement
By: Dr. Duré Hussain, VP, Medical Strategy and Commercial Consulting
Swoop President Scott Rines Honored by PRWEEK for Leadership in AI
Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard...
The Power of Owning Your Audience: Connecting with DTC and HCP Consumers Across Channels for Ideal Engagement
By: Peter Kane, Vice President of Marketing, Swoop
A Look Forward to 2024
What marketers forecast for next year’s priorities and leading trends.
2024 Healthcare Marketing Outlook: Priorities and Opportunities
Marketers take a more tactical approach to targeting audiences.
Rethinking TV Advertising: Prioritizing Privacy-Safe Custom Audiences to Increase Conversion and Improve Outcomes
Generating elevated script lift through TV campaigns is possible with strategic targeting and...
Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI
Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the...
Optimizing TV Engagement with Precise Patient Audiences
By: Emilie Branch, Senior Content Manager, Swoop
Privacy and Data Ethics — What Healthcare Marketers Need to Know
By: Ron Elwell, CEO and Founder, Swoop