By: [email protected], Senior Content Manager, Swoop
[email protected], VP of advanced TV partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.
Instead of targeting TV audiences based on the programming that aligns with age, and gender demographics or geographic data, it’s possible to reach de-identified patients across TV with the precision of digital. [email protected], VP of advanced TV partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.
About the Author
[email protected]
Senior Content Manager
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Emilie has nearly a decade of experience in marketing, writing, research and strategy for the pharmaceutical industry. She has contributed to top pharmaceutical publications including American Pharmaceutical Review, European Pharmaceutical Review, Pharmaceutical Manufacturing, Manufacturing Chemist, Pharmaceutical Outsourcing, Specialty Chemicals, and Contract Pharma. Prior to joining Swoop/IPM.ai, Emilie served as Strategic Content Manager and Managing Editor for Pharma’s Almanac where she lent her voice to some of the industry’s top players including GSK, MilliporeSigma and ThermoFisher Scientific.
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Swoop
Improving Patient Outcomes
Swoop improves patient outcomes by connecting the signals that drive earlier diagnosis, better treatment decisions, and sustained adherence.
The integrated, privacy-by-design platform enables life sciences companies to drive measurable patient and commercial outcomes with actionable intelligence — spanning patient and HCP audience targeting, community engagement, AI-powered web solutions, coordinated omnichannel activation, and prescription fulfillment.
