Privacy

DTC Audiences

MarTech Breakthrough Awards Name Swoop “Best AdTech Privacy Solution”

Prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world

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Privacy

Swoop Answers Your Data Privacy Questions

As states tighten privacy regulations, partnering with a compliant data provider isn’t just a best practice. It’s a necessity.

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Why Swoop

Predictive Audiences

A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Non-Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

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DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

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Solutions

Artificial Intelligence

The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.

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Communities

The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.

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About Swoop

Swoop

Putting People First: Swoop Earns 2026 Best Places to Work Recognition

Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, has been named one of 2026’s Best Places to Work.

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PRESS RELEASE

MarTech Breakthrough Awards Name Swoop “Best AdTech Privacy Solution”

Prestigious international annual awards program recognizes standout marketing, advertising, and sales technology around the world

Learn More

Insights

Artificial Intelligence

The Future of Rare Disease Marketing is Patient-First and Privacy-Safe

Swoop helps brands find, engage, and support rare disease patients earlier through privacy-safe, data-driven solutions.

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Artificial Intelligence

The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.

Learn More

Television

Swoop

Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen

Swoop

Transforming Connected TV: Unique Brands, Custom Audience Segments, Better Outcomes

With 93% of 18-49 U.S. households owning at least one internet-connected TV (CTV)*, medical marketers must transform from a “need to play” to a “need to optimize” mentality. During this educational webcast, attendees will learn from Swoop and Samsung how applying brand-exclusive custom audience segments to their CTV advertising can drive increased sales and reduce […]

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