Healthcare Marketing
Eric Peacock
Why MyHealthTeam Became a Swoop Company and What It Means for You
Our vision has always been ambitious, but with Swoop's resources and expertise, we can achieve even more!
Swoop
How Pharma Marketers Can Navigate the Evolving Privacy Landscape
In this webinar, privacy experts share how brands can balance ethical data use with cutting-edge healthcare advertising strategies.
Romain Bogaerts
Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing
Swoop Piper s transforming how pharma marketers interact with their data and accelerating decision-making processes.
Kevin Elwell
The Perils of AdTech Grading Its Own Homework in Healthcare Marketing
While it may seem more convenient to have one vendor create, manage, and measure outcomes, this approach can lead to an overestimation of performance.
Swoop
Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy
Don't miss this essential conversation about navigating the complex landscape of healthcare data privacy to make informed marketing strategy decisions .
Eric Peacock
AI, Data, and the Future of Health Care Marketing: A Conversation With 4 Pharma Advertising Experts
Health care marketing is rapidly evolving, driven by AI, health privacy legislation, the need to reach more diverse patient communities, and the growth of direct-to-patient offerings. To help us sort the reality from the hype, we invited four brilliant partners from top pharma agencies to join a panel at our recent MyHealthTeam Summer Summit in NYC. Their candid, unfiltered observations are summarized below.
Romain Bogaerts
Data Only Matters if You Activate and Reach the Right Audience
I believe in the power of data-driven omnichannel strategies, but so many in our industry don’t understand what matters: Connecting with the right audiences on the right channels.
Marcella Milliet Sciorra
Exploring the Future of Pharma Marketing at DPE 2024
Every year at Digital Pharma East, the industry comes together to connect and learn from each other. Here’s everything you need to know from DPE 2024.
Swoop
Diving Deep into Personalized CTV Advertising with Swoop and Roku
Hear from Swoop and Roku about the power of precision CTV audiences and personalization for pharmaceutical and healthcare marketing.
Eric Peacock
Top 5 Themes From Reuters Pharma USA: A Glimpse Into the Future of Pharma Marketing
"The Reuters Pharma USA conference, held this spring in Philadelphia, is one of the best conferences attended by and featuring pharma executives. Here are our notes on some of the top themes and actionable takeaways from the event."