Healthcare Marketing
Eric Peacock
AI, Data, and the Future of Health Care Marketing: A Conversation With 4 Pharma Advertising Experts
Health care marketing is rapidly evolving, driven by AI, health privacy legislation, the need to reach more diverse patient communities, and the growth of direct-to-patient offerings. To help us sort the reality from the hype, we invited four brilliant partners from top pharma agencies to join a panel at our recent MyHealthTeam Summer Summit in NYC. Their candid, unfiltered observations are summarized below.
Romain Bogaerts
Data Only Matters if You Activate and Reach the Right Audience
I believe in the power of data-driven omnichannel strategies, but so many in our industry don’t understand what matters: Connecting with the right audiences on the right channels.
Marcella Milliet Sciorra
Exploring the Future of Pharma Marketing at DPE 2024
Every year at Digital Pharma East, the industry comes together to connect and learn from each other. Here’s everything you need to know from DPE 2024.
Swoop
Diving Deep into Personalized CTV Advertising with Swoop and Roku
Hear from Swoop and Roku about the power of precision CTV audiences and personalization for pharmaceutical and healthcare marketing.
Eric Peacock
Top 5 Themes From Reuters Pharma USA: A Glimpse Into the Future of Pharma Marketing
"The Reuters Pharma USA conference, held this spring in Philadelphia, is one of the best conferences attended by and featuring pharma executives. Here are our notes on some of the top themes and actionable takeaways from the event."
Swoop
Transforming How Pharma Marketers Find, Target and Engage with Patients and Providers
Marketers can reach patients and physicians at critical junctures in the diagnosis and treatment journey with Swoop.
Dr. Duré Hussain
Navigating Digital Interaction in Pharma: Why Conversational AI Is the Best Option for Customer Engagement
Here’s why Swoop's conversational AI is the safest and most effective option for healthcare customer digital interaction.
Swoop
A Look Forward to 2024
In this Roundtable in partnership with MM+M, Swoop uncovers what marketers forecast for next year’s priorities and leading trends.
Swoop
2024 Healthcare Marketing Outlook: Priorities and Opportunities
In Swoop’s sponsored Trend Talks, we discuss how the importance leveraging advanced targeting tools, segmenting audiences, and prioritizing channels to maximize their marketing impact.
Swoop
Empowered Engagement: How Audience-Centric Strategies Drive Healthcare Marketing Success
Swoop and Bayer explain how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift.