Healthcare Marketing

Katie Carr Katie Carr

Are traditional measuring solutions keeping up with the pace of modern healthcare audience targeting?

Some legacy leaders in healthcare measurement methodology have not kept pace with advancements in audience targeting, creating significant gaps in accuracy
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DSP Diagnosis: 10 Factors Pharma Marketers Should Consider

This checklist will guide you through choosing a DSP that aligns with your objectives, respects patient privacy, and leverages cutting-edge technology.
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Five fast lessons from Reuters Pharma USA 2025

Here are five quick takeaways from Reuters Pharma USA 2025
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From Sick Care to Health Care: Transforming Pharma with Data-Driven Insights

Preventing a chronic condition or progression of a disease takes concerted effort from patients, payers, pharma brands, and physicians. Is it possible to truly move from sick care to health care?
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Putting the Human Back In Healthcare Marketing

From consumer behavior shifts to the influence of health trends, the session was a powerful reminder of the importance of a patient-first mindset.
Eric Peacock Eric Peacock

Why MyHealthTeam Became a Swoop Company and What It Means for You

Our vision has always been ambitious, but with Swoop's resources and expertise, we can achieve even more!
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How Pharma Marketers Can Navigate the Evolving Privacy Landscape

In this webinar, privacy experts share how brands can balance ethical data use with cutting-edge healthcare advertising strategies.
Romain Bogaerts Romain Bogaerts

Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing

Swoop Piper s transforming how pharma marketers interact with their data and accelerating decision-making processes.
Kevin Elwell Kevin Elwell

The Perils of AdTech Grading Its Own Homework in Healthcare Marketing

While it may seem more convenient to have one vendor create, manage, and measure outcomes, this approach can lead to an overestimation of performance.
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Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy

Don't miss this essential conversation about navigating the complex landscape of healthcare data privacy to make informed marketing strategy decisions .
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