Beyond the Buzz: A Practical Framework for AI-Powered Pharma Marketing 

Romain Bogaerts shares his expertise in this on-demand webinar. 

From AI and omnichannel to GenAI and next-best-action, we’re surrounded by buzzwords that promise to revolutionize how brand managers connect with patients and HCPs. But how do you translate that buzz into strategies that impact the business and patient lives? 

In this webinar, Swoop’s VP of Product Romain Bogaerts shares examples and practical applications for brands. Starting with the valuable actions marketing messages need to inspire. 

By mapping these specific actions to highly intelligent audiences, you can build a strategic foundation that drives results across the entire patient lifecycle. This framework simplifies the complex, focusing on three journeys: 

• The Acquisition Journey: Target not-yet diagnosed, recently diagnosed, and diagnosed patients in the critical window before they see a specialist. By coordinating messaging with their referring and treating physicians, you can drive more high-value visits that lead to your brand. 

• The Conversion Journey: Pinpoint patients on a competitive therapy who have a high propensity to switch. Serve them relevant content and guide them to high-quality digital experiences, like an intelligent chatbot on your website, to shift market share. 

• The Retention Journey: Identify patients on your treatment, patients at risk of adherence, and patients who have recently lapsed. Remind them of your brand’s value and connect them to supportive digital communities to improve persistence and build lasting value. 

This “actions-first” approach delivers tangible results, from increasing specialist visit rates to boosting adherence. By layering in zero-party, first-party, and third-party data, brands can continuously learn and optimize their strategy to stay ahead of the curve. 

AI and machine learning power this framework. At Swoop, we apply machine learning to vast, privacy-safe data sets, creating truly intelligent omnichannel marketing strategies for pharmaceutical manufacturers. Our technology enables brands to meet patients and providers at pivotal treatment milestones before they happen, delivering better patient health outcomes. 

Ready to trade buzzwords for business impact? 

Watch the on-demand webinar to see how you can apply this practical framework to your omnichannel strategy.