Swoop
Rx | Case Studies
Swoop
From Prescription to Persistence: Drive Real-World Patient Impact
Learn how digital interventions increase patient engagement, improve medication adherence, and drive real-world patient outcomes.
Swoop
Feed the Beast: Scaling Human Connection in an AI World
Discover how to optimize your pharma brand for AI search engines. Watch Swoop’s Chief Patient Officer Eric Peacock at PHM HealthFront 2026.
Swoop
Swoop Communities Win 16 Spring 2026 Digital Health Awards
MyHealthTeam, a Swoop company, receives 16 Spring 2026 Digital Health Awards.
Pharma Marketing | Product Overviews
Swoop
Help patients start and stay on therapy programs prescribed by their doctors
NimbleRx, a Swoop Company, connects prescription fulfillment capabilities with commercial intelligence to turn real-world signals into action, improve medication adherence, and reduce treatment delays.
Swoop
Swoop Acquires Nimble, Adding Prescription Fulfillment and Pharmacy Connectivity to Portfolio
Adding Nimble advances Swoop’s position as the only integrated ecosystem built to connect patients and HCPs with the right information to improve health outcomes.
Swoop
Samantha Horton: A Marketer’s Instinct, A Patient’s Perspective
Samantha Horton blends product marketing expertise with lived experience, helping bring a more grounded and patient-aware perspective to healthcare communication
Swoop
From Anecdote to Evidence: How Patient Insights Drive Innovation and Success for Rare Disease Brands
Discover how Avadel and Swoop Communities use patient insights to bridge gaps in rare disease care. Watch the 2026 Rare Disease Summit session.
Communities | Infographics
Swoop
Half of patients ask about a specific brand in the doctor’s office, new survey finds
Patients share their attitudes toward pharma advertising, ad exposures, and how they speak with HCPs about medicine in exclusive research
Swoop
The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively
Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.
Swoop
From Signals to Outcomes: 5 Healthcare Trends Shaping the Information Age
Industry leaders at SXSW 2026 explored how AI, data, and evolving patient behaviors redefine the pharma marketing landscape.