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From Anecdote to Evidence: How Patient Insights Drive Innovation and Success for Rare Disease Brands 

Discover how Avadel and Swoop Communities use patient insights to bridge gaps in rare disease care. Watch the 2026 Rare Disease Summit session.

Communities | Infographics

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Half of patients ask about a specific brand in the doctor’s office, new survey finds

Patients share their attitudes toward pharma advertising, ad exposures, and how they speak with HCPs about medicine in exclusive research 
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The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.
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From Signals to Outcomes: 5 Healthcare Trends Shaping the Information Age

Industry leaders at SXSW 2026 explored how AI, data, and evolving patient behaviors redefine the pharma marketing landscape.
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Putting People First: Swoop Earns 2026 Best Places to Work Recognition 

Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, has been named one of 2026’s Best Places to Work.
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Best of 2025 HealthTechNode Awards recognizes Swoop for AI and Accessibility 

Swoop earned the title of Best AI-Powered Health Solution for its Predictive Adherence Audiences and Best Health Equity or Accessibility Innovation for its en español patient Communities.

Communities | Product Overviews

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Smarter Intelligence, Deeper Connection: Redefining Brand Marketing in 2026 

Swoop's 2026 innovations build a truly patient-first marketing strategy.
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Real-World Patient Insights on MS Treatment Revealed in New Research from Biogen, MyHealthTeam, and Spherix 

“Patient and healthcare provider experience of diroximel fumarate: considerations for selecting disease-modifying therapy,” offers real-world insights into the treatment experience for MS patients.
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Dr. Duré Hussain: A Physician’s Insight, A Digital Innovator’s Vision 

Meet Swoop’s VP Medical Strategy and Commercial Consulting Dr. Duré Hussain. She brings a unique clinical perspective to digital healthcare marketing and agentic AI to improve patient outcomes.
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MyHealthTeam Earns 22 Fall Digital Health Awards

Swoop’s commitment to patient advocacy earns top honors 
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