Swoop
Swoop
Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences
Apple is compelling health marketers to adopt privacy-safe, AI-generated digital audiences created from offline RWD instead of online clickstream data.
Swoop
Protecting Patient Privacy Beyond HIPAA
The Network Advertising Initiative (NAI) protects patient privacy where HIPAA falls short, guaranteeing that audience segments are safe for marketers.
Swoop
Swoop Redefines Physician Engagement Beyond Typical 1:1 NPI Marketing
Swoop re-imagines traditional 1:1 HCP advertising using ML/AI in conjunction with RWD to uncover critical brand ambassadors that are typically overlooked.
Swoop
Six Digital Marketing Resolutions to Consider in 2022
Digital marketers that want to capture HCPs and patient populations should on personalization, omnichannel engagement and next best action.
Swoop
The Strategy and Success Behind Astellas’ Digital Transformation
Swoop spoke with Suda Shinya, Senior Vice President of Information Systems for Astellas Pharma on how to proactively meet the needs of a digital-first patient.
Swoop
Building Commercial Success in 2022: A How to Guide for Digital-First Customer Engagement
Integrating conversational AI can help the life sciences industry evolve.
Swoop
Best Practices for Patient Audience Targeting and Measurement
How AI and machine learning sharpen measurement.
Swoop
Why an IT and Medical Affairs Partnership Is Key
IT and medical teams can collaborate and partner to more effectively reach HCPs.
Swoop
Transforming Connected TV: Unique Brands, Custom Audience Segments, Better Outcomes
With 93% of 18-49 U.S. households owning at least one internet-connected TV (CTV)*, medical marketers must transform from a “need to play” to a “need to optimize” mentality. During this educational webcast, attendees will learn from Swoop and Samsung how applying brand-exclusive custom audience segments to their CTV advertising can drive increased sales and reduce […]
Swoop
From Essential to Enthusiast: The Future of HCP Engagement
Physicians are now more interested in doing business virtually, whether that means engaging via telehealth or meeting with reps through online channels.