Why Swoop

Predictive Audiences

A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

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DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

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Products

Television

Swoop TV Marketing Overview

Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.

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Swoop Agents

Swoop Agents Overview

Unlock your brand.com first-party data potential. Swoop’s award winning chatbot transforms site level engagement into valuable first-party data with conversational AI.

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About Swoop

Artificial Intelligence

Swoop’s Commitment to Innovation: A Winning Formula for Healthcare Marketing

At Swoop, innovation isn’t just a buzzword. It’s the lifeblood of our company culture.

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Swoop

Business Intelligence Group Names Swoop in Best Places to Work 2025

At Swoop, we are dedicated to creating a culture of innovation, where employees are celebrated, supported, and encouraged to innovate from within.

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Insights

Swoop Agents

From Whispers to Wisdom: AI’s Role in Demystifying IUD Conversations

How Swoop Agents provide patients and providers round-the-clock, accurate information.

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Television

Optimizing TV Targeting in a Fragmented Landscape Advances Better Patient Outcomes

Connecting with the right audiences with precision and impact across all channels allows pharmaceutical companies to enhance patient engagement and drive better health outcomes. In addition to helping patients by connecting them with new information, consumer ads positively influence healthcare providers (HCP) prescribing behavior.

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Television

Beyond Age and Gender: CTV Advertising Balances Precision and Impact

Swoop EVP Business Development Kurt Robinson shares CTV strategies for pharma marketers in VAB webinar

Connected TV (CTV) is rapidly gaining viewers, growing 50 percent to capture two and a half hours of the average viewers screen time every day, and CTV ad investment has doubled to over $33 billion in 2025, according to the VAB report, “What is CTV?”.

CTV delivers the storytelling power of traditional TV advertising on the big screen, combined with the granular targeting of digital. This unique blend allows for a more compelling and measurable approach, enabling pharma marketers to evaluate CTV spend against other digital investments.

In the latest VAB webinar series Swoop EVP Business Development Kurt Robinson joined IPG Mediabrands Chief Investment Officer Maureen Bosetti and WULR VP Business Development Peter Crofut to discuss the scale being driven by CTV in the webinar, “CTV in 2025: Unlock Growth, Drive Impact, Maximize ROI.”

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What makes CTV different for pharma marketers?

Kurt highlighted the limitations of traditional demographic targeting in healthcare. “Age and gender don’t encompass any patient population accurately,” he said. The true potential for ROI lies in smart audience buying, understanding, analyzing, and reaching the specific patient populations most relevant to your brand. Coupled with relevant messaging that drives action, CTV offers the ideal balance of precision and impact.

The growth of CTV is fueled by two key factors, according to Kurt: the proliferation of new devices and increased inventory from streaming giants like Amazon and Netflix. While this can create a fractured ecosystem for audience targeting, the right data partners can find your target audience across all the channels they frequent.
CTV is a rapidly evolving space, and its role in pharmaceutical marketing is only expected to grow. At Swoop, we’re committed to empowering pharma brands to harness the full potential of CTV. Our custom-built segments, created with automation and efficiency, allow brands to move quickly and dynamically in this exciting new landscape.

Swoop
Transforming Omnichannel

Swoop is a leading provider of AI-driven, precision healthcare omnichannel solutions dedicated to protecting consumer privacy and improving patient outcomes. By prioritizing privacy and compliance, Swoop delivers industry-leading audience segments, 100% MLR-approved conversational AI agents, and now a leading opted-in patient social network in the U.S. through its acquisition of MyHealthTeam. Swoop’s solutions drive meaningful patient and provider engagement, optimal conversion, and measurable increases in Rx lift across the patients’ health journey.