Kurt Robinson
Kurt Robinson
Why Data-Driven Linear Is the Last Piece of the Marketing Puzzle
Reduce waste, optimize media and achieve cross-channel attribution by unifying television.
Kurt Robinson
A New Measure of Success in 2023: Leveraging Audience as Currency
Health marketers can no longer prioritize vanity metrics to indicate campaign success and should instead use RWD to elevate script lift.
Kurt Robinson
How Data Driven Linear Unifies TV Planning, Activation and Measurement
Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising.