A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

Download

DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

Download

Products

Television

Swoop TV Marketing Overview

Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.

Download

Swoop Agents

Swoop Agents Overview

Unlock your brand.com first-party data potential. Swoop’s award winning chatbot transforms site level engagement into valuable first-party data with conversational AI.

Download

About Swoop

Artificial Intelligence

Swoop’s Commitment to Innovation: A Winning Formula for Healthcare Marketing

At Swoop, innovation isn’t just a buzzword. It’s the lifeblood of our company culture. We know we need to continuously evolve and become a better version of ourselves. Yet, we also need to remain laser focused on building the right things and running an efficient business.

Learn More

Swoop

Business Intelligence Group Names Swoop in Best Places to Work 2025

At Swoop, we are dedicated to creating a culture of innovation, where employees are celebrated, supported, and encouraged to innovate from within.

Learn More

Insights

Television

Optimizing TV Targeting in a Fragmented Landscape Advances Better Patient Outcomes

Connecting with the right audiences with precision and impact across all channels allows pharmaceutical companies to enhance patient engagement and drive better health outcomes. In addition to helping patients by connecting them with new information, consumer ads positively influence healthcare providers (HCP) prescribing behavior.

Download

DTC Marketing

DSP Diagnosis: 10 Factors Pharma Marketers Should Consider

In today’s complex healthcare marketing landscape, selecting the right Demand-Side Platform (DSP) is crucial for pharmaceutical brands aiming to deliver impactful, targeted, and compliant omnichannel campaigns to patients and healthcare providers (HCPs). This checklist will guide you through the essential factors to consider, ensuring that your chosen DSP aligns with your marketing objectives, respects patient […]

Download

Kevin Elwell

How Savvy Healthcare Marketers Are Overcoming State Suppression Mandates

It's time to reassess the knee-jerk reaction of suppressing entire states from marketing campaigns and consider more sophisticated, compliant approaches to audience targeting.

Kevin Elwell

The Perils of AdTech Grading Its Own Homework in Healthcare Marketing

While it may seem more convenient to have one vendor create, manage, and measure outcomes, this approach can lead to an overestimation of performance.