Privacy

DTC Audiences

MarTech Breakthrough Awards Name Swoop “Best AdTech Privacy Solution”

Prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world

Learn More

Privacy

Swoop Answers Your Data Privacy Questions

As states tighten privacy regulations, partnering with a compliant data provider isn’t just a best practice. It’s a necessity.

Download

Why Swoop

Predictive Audiences

A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Non-Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

Download

DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

Download

Solutions

Communities

Smarter Intelligence, Deeper Connection: Redefining Brand Marketing in 2026

Swoop's 2026 innovations build a truly patient-first marketing strategy.

Download

Television

TV Marketing Overview

Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.

Download

About Swoop

Swoop

Putting People First: Swoop Earns 2026 Best Places to Work Recognition

Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, has been named one of 2026’s Best Places to Work.

Learn More

Swoop

Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success

Patient-first impact: building trust and delivering results

Learn More

Insights

Artificial Intelligence

The Future of Rare Disease Marketing is Patient-First and Privacy-Safe

Swoop helps brands find, engage, and support rare disease patients earlier through privacy-safe, data-driven solutions.

Learn More

Artificial Intelligence

The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.

Learn More

Kevin Elwell

How Savvy Healthcare Marketers Are Overcoming State Suppression Mandates

It's time to reassess the knee-jerk reaction of suppressing entire states from marketing campaigns and consider more sophisticated, compliant approaches to audience targeting.

Kevin Elwell

The Perils of AdTech Grading Its Own Homework in Healthcare Marketing

While it may seem more convenient to have one vendor create, manage, and measure outcomes, this approach can lead to an overestimation of performance.