A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

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DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

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Products

Television

Swoop TV Marketing Overview

Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.

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Swoop Agents

Swoop Agents Overview

Unlock your brand.com first-party data potential. Swoop’s award winning chatbot transforms site level engagement into valuable first-party data with conversational AI.

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About Swoop

Swoop

Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success

Patient-first impact: building trust and delivering results

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DTC Marketing

83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial

Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop

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Insights

MyHealthTeam

Empowering Patients: How Pharma Ads Drive Better Health Outcomes

Survey reveals 67% of patients with chronic conditions took an action after seeing treatment advertising

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Swoop Agents

From Whispers to Wisdom: AI’s Role in Demystifying IUD Conversations

How Swoop Agents provide patients and providers round-the-clock, accurate information.

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Let’s Connect Live

Meet Swoopers throughout the year at the industry’s leading events.

Upcoming Events

January 6-9, 2026

CES

Las Vegas, NV

Connect with us at CES 2026 to discover how Swoop is delivering optimal performance and helping marketers improve patient outcomes through privacy-safe, smarter, data-driven solutions. Stop by our suite at the ARIA Resort and Casino to learn more about how Swoop can transform your omnichannel marketing program, and help you better understand, activate, and engage your ideal patient and provider audiences.

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MArch 12-17, 2026

SXSW

Austin, TX

SXSW is 850+ total conference sessions, 600+ mentor and networking events, 4,400 musicians performing over 300 live showcases, 460 films and tv show screenings, and 450 brands activating. 7 days in Austin to connect, discover, and create what’s next.

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