Why Swoop

Predictive Audiences

A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

Download

DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

Download

Products

Television

Swoop TV Marketing Overview

Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.

Download

Swoop Agents

Swoop Agents Overview

Unlock your brand.com first-party data potential. Swoop’s award winning chatbot transforms site level engagement into valuable first-party data with conversational AI.

Download

About Swoop

Artificial Intelligence

Swoop’s Commitment to Innovation: A Winning Formula for Healthcare Marketing

At Swoop, innovation isn’t just a buzzword. It’s the lifeblood of our company culture.

Learn More

Swoop

Business Intelligence Group Names Swoop in Best Places to Work 2025

At Swoop, we are dedicated to creating a culture of innovation, where employees are celebrated, supported, and encouraged to innovate from within.

Learn More

Insights

Swoop Agents

From Whispers to Wisdom: AI’s Role in Demystifying IUD Conversations

How Swoop Agents provide patients and providers round-the-clock, accurate information.

Download

Television

Optimizing TV Targeting in a Fragmented Landscape Advances Better Patient Outcomes

Connecting with the right audiences with precision and impact across all channels allows pharmaceutical companies to enhance patient engagement and drive better health outcomes. In addition to helping patients by connecting them with new information, consumer ads positively influence healthcare providers (HCP) prescribing behavior.

Download

Let’s Connect Live

Meet Swoopers throughout the year at the industry’s leading events.

Upcoming Events

September 8-11, 2025

Fierce Pharma Week

Philadelphia, PA

The premier destination for the pharma marketing community, this event brings together leaders across the life science community to help pharma companies drive value and excel in a rapidly evolving era.

Learn More

September 8

CMI Agility

Philadelphia, PA

Agility Philadelphia will delve into innovative partnerships and strategies to create truly patient-centric healthcare experiences and outcomes.

Learn More

September 18-19, 2025

PharmaMarketing Summit

Boston, MA

The PharmaMarketing Summit is an invitation-only, premium Summit bringing leading pharmaceutical marketing executives and innovative suppliers and service providers together.

Learn More

October 6-9, 2025

Brand Innovators Leadership in Brand Marketing Summit at AdWeek

New York, NY

During AdWeek, Swoop will join senior brand marketers from Fortune 500 companies and leading global brands on stage to share insights on the evolving role of TV in healthcare marketing. The Brand Innovators community provides a platform for making lasting connections, exchanging knowledge, and contributing to a culture of shared learning.

Learn More

October 16-17, 2025

CIMM Summit 2025

New York, NY

CIMM’s annual Summit in NYC is our flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.

Learn More

October 9, 2025

solli Roundtable: Preparing for 2026

Manhattan, NY

Swoop’s VP Product Romian Bogaerts will join this roundtable discussion hosted by solli in NYC. This event brings together top industry voices to explore critical trends and challenges shaping pharma media in 2026, including HCP engagement, navigating U.S. pharma media regulations, and driving meaningful impact through inclusive, sustainable, and equitable media strategies.

Learn More

October 19-22, 2025

CHEST 2025: Advancing Excellence and Innovation

Chicago, IL

For 90 years, CHEST has been at the forefront of innovation in pulmonary and critical care medicine. MyHealthTeam, a Swoop company, will present real-world insights into the lung cancer diagnosis and treatment journey at this year’s annual meeting in Chicago.

Learn More

October 19-22, 2025

HLTH USA 2025

Las Vegas, NV

HLTH Inc. is a dynamic community delivering unique value to the healthcare industry through a mix of unparalleled global events, inspirational content, and impact-driven initiatives.

Learn More

October 20-21, 2025

Pharma CX Summit

Philadelphia, PA

Swoop will take the stage at 2025’s “TED-styled” Pharma CX Marketing Summit. Senior pharma marketers and CX professionals will gather in Philadelphia this October to learn new strategies for achieving end-to-end seamless omnichannel experiences, driving healthcare.

Learn More

October 29, 2025

IAB Privacy Compliance Salon

San Diego, CA

Meet Swoop General Counsel and Chief Privacy Officer Ben Chapman at the second annual IAB Privacy Compliance Salon — an exclusive gathering where privacy takes center stage. This October event will bring together top lawyers and senior privacy leaders from across the digital advertising ecosystem for candid, solutions-focused conversations on today’s most pressing compliance challenges.

Learn More